Why a Focus on Experiential Learning in Business?

We recognize that students want to do more than simply complete a business degree, but rather, experience it! Combined with research on experiential learning, we know that the most effective way of learning is by doing (Kolb). Building on the popular theory, the Williams School of Business aims to integrate valuable experiential learning opportunities into the classroom for its students in a variety of forms.

  • Applied Research (Student Projects)
  • Case Studies
  • Case Competitions
  • Community Service Learning
  • Co-operative Education
  • Field Trips
  • Guest Speakers
  • Internships
  • Live Case Studies

Discover some experiential learning opportunities within the Williams School of Business.

Types of Experiential Learning

Co-operative Education

See the CO-OP website.


Students do not have to go to the ends of the universe to gain a valuable experiential learning opportunity; it may be just down the hall. Classroom-based experiential learning focuses on opportunities that happen within the classroom setting and engrained as part of the course.

Classroom –based experiential learning happens in a variety of different formats within the Williams School of Business. For example:

  • Case studies
  • Field Trips
  • Guest lectures
  • Live Case Studies
  • Panels
  • Simulations
Entrepreneurship Lab students creating their prototypes at a FabLab
Entrepreneurship Lab students creating their prototypes at a FabLab.


Also known as service learning, WSB students also take a great deal of pride in giving back to its community in a number of ways. This type of EL in particular is crucial in developing the responsible citizens of tomorrow.

Here are some of the main community-based opportunities that a student can look forward to:

  • Applied research projects
  • Field-work
  • Internships at non-profits
  • Research projects
  • Volunteering


Students can also gain a snapshot of the “real-world” by working with organizational partners in a variety of different ways. Students have the opportunity to work side by side within an organizational setting and gain valuable work and life experiences.

Also known as work-integrated learning (WIL), students can find a multitude of for-credit options to complement their degrees:

Top 3 Marketing Policies students
Top 3 Marketing Policies students featured with Professors Cloutier and Robson and their client.