Research Axe:
- Science, Technology and Innovation
Academic Department:
Williams School of BusinessAll media inquiries pertaining to Bishop’s University must be addressed directly to the Communications Office to ensure access to timely and verified information.
Contact: Sonia Patenaude, Communications Manager; media@ubishops.ca
Dr. Hamid Shirdastian
Assistant Professor
Education: PhD in Business Administration (Marketing), Concordia University
hamid.shirdastian@ubishops.ca
Keywords: Marketing, big data, consumer well-being, NLP, location-based advertising
Research Project(s):
Research examines how real-time and retrospective data informs marketing theory and practice, aiming to align consumer, brand, and societal well-being in the big data era.