Research Axe Profile

Research Axe:

  • Science, Technology and Innovation

Academic Department:

Williams School of Business

Media Inquiries

All media inquiries pertaining to Bishop’s University must be addressed directly to the Communications Office to ensure access to timely and verified information.

Contact: Sonia Patenaude, Communications Manager; media@ubishops.ca

Dr. Svetlana Davis

Full Professor

Education: PhD in Marketing, Smith School of Business, Queen’s University

svetlana.davis@ubishops.ca

Keywords: Marketing, consumer behavior, organizational identity, flexible policies

Research Project(s):

Research explores consumer behavior, brand identification, and alternative marketing strategies.