Research Axe:
- Science, Technology and Innovation
Academic Department:
Williams School of BusinessAll media inquiries pertaining to Bishop’s University must be addressed directly to the Communications Office to ensure access to timely and verified information.
Contact: Sonia Patenaude, Communications Manager; media@ubishops.ca
Dr. Svetlana Davis
Full Professor
Education: PhD in Marketing, Smith School of Business, Queen’s University
svetlana.davis@ubishops.ca
Keywords: Marketing, consumer behavior, organizational identity, flexible policies
Research Project(s):
Research explores consumer behavior, brand identification, and alternative marketing strategies.