Research Axe:
- Science, Technology and Innovation
Academic Department:
Williams School of BusinessAll media inquiries pertaining to Bishop’s University must be addressed directly to the Communications Office to ensure access to timely and verified information.
Contact: Sonia Patenaude, Communications Manager; media@ubishops.ca
Dr. Yanan Wang
Associate Professor
Education: PhD Marketing, McGill University; MPhil Marketing, Lingnan University, Hong Kong; BA Industrial Economics, Renmin University of China
yanan.wang@ubishops.ca
Keywords: Marketing, consumer behavior, mortality salience, gift giving
Research Project(s):
Research focuses on consumer well-being, mortality salience, and gift-giving behavior.