Internship leads to opportunity for marketing student

Internship leads to opportunity for marketing student


Vicky McKenna has gone from strength to strength since enrolling in the Williams School of Business (WSB) at Bishop’s University. Thanks to the WSB’s coop program, The Salaberry-de-Valleyfield, Quebec native has been able to explore her passion in the workforce, a passion she discovered in grade 10.

‘‘I applied for two positions at Bombardier Recreational Products (BRP), one in social media and the other in their customer relationship management (CRM) department,’’ recalls Vicky. ‘‘I ended up being interviewed for both positions on the same day!’’

Vicky eventually spent her summer working in the company’s CRM department in Valcourt, about an hour away from campus. She gained valuable experience there, mining data for the newly created division. Things were going so well in fact that, mid-way through her internship, the company offered to extend her internship into a part-time job starting in the fall. ‘‘I worked 1 day a week for them,’’ she says. ‘‘Plus they offered me an internship for summer 2016!’’

The internship gave Vicky a chance to see how marketing plays out in the real world and what companies need in future marketing professionals like her.

‘‘The internship has given me a new perspective on what I love to do,’’ she says. ‘‘Before I was willing to do any job in marketing, but now I realize that I love CRM, and that’s what I hope to do after I graduate.’’