Field: Business and Administration

Field: Business and Administration

Research Expertise:
brand attachment, fairness, self-regulation, viral marketing

Expert: Dr. Svetlana Davis
Department: Business
Interview languages: English

Photo of Dr. Svetlana Davis

Dr. Svetlana Davis

Associate Professor – Marketing and Entrepreneurship Area Group Coordinator

Dr. Svetlana Davis is an Associate Professor for the Williams School of Business in the field of marketing. She has received her Ph. D. in marketing from Queen’s University. Her research focuses on understanding strong customer-brand relationships and associated limitations.Contact Information
Phone: 819-822-9600 ext. 2394

Dr. Svetlana Davis is an Associate Professor for the Williams School of Business in the field of marketing. She has received her Ph. D. in marketing from Queen’s University. Her research focuses on understanding strong customer-brand relationships and associated limitations.

Publications

Refereed conference proceedings

Davis, Svetlana (2014) “Goal commitment and consistency in avoiding temptations”, North American Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 781-781.

Davis, Svetlana and Peter Dacin (2011), “Customer Prioritization: Profit Enhancing or Threat Inducing?”, North American Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research, Pages: 895-896.

Ashworth, Laurence, McShane, Lindsay and Svetlana Davis (2011), “Unfair or Unfavorable? Social Comparisons, Attributions of Responsibility and the Spontaneous Activation of (Un)Fairness Concerns”, North American Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research, Pages: 880-881.

Conference and seminar presentations

Davis, Svetlana and Peter Dacin (2015). “Brand Attachment as a Limitation on Customer Prioritization Strategies”, Queen’s School of Business, Kingston, Ontario.

Davis, Svetlana (2014). “Goal commitment and consistency in avoiding temptations,” Baltimore, Maryland.

Davis, Svetlana and Peter Dacin (2013). “Brand Attachment as a Limitation of Company’s Strategic Options”, Queen’s School of Business, Kingston, Ontario.

Davis, Svetlana (2012). “Changes in Marketing Education”, McGill University, School of Continuing Education, Montreal, Quebec.

Davis, Svetlana and Peter Dacin (2011). “Customer Prioritization: Profit Enhancing or Threat Inducing?” presented at American Consumer Research Conference, St. Louis, MO.

Ashworth, Laurence, McShane, Lindsay and Svetlana Davis (2011). “Unfair or Unfavorable? Social Comparisons, Attributions of Responsibility and the Spontaneous Activation of (Un)Fairness Concerns” presented at American Consumer Research Conference, St. Louis, MO.

Davis, Svetlana and Peter Dacin (2011). “Brand Attachment and its Consequences” presented at American Consumer Research Conference, St. Louis, MO.

Custom Metadata Fields

  • Office: HAM 217

Research Expertise:
employment law, human rights, labour relations, occupational health

Expert: Dr. Paul Gallina
Department: Business
Interview languages: English

Photo of Dr. Paul Leonard Gallina

Dr. Paul Leonard Gallina

Full Professor

Dr. Gallina was promoted to Professor in 2007. Among his academic achievements are a Doctorate from the University of Guelph, and a Master of Laws (with Distinction) from the University of Leicester. Prior to coming to Bishop’s he had a 15-year career with the Ontario Ministry of Labour implementing the Paul Weiler reforms to occupational health and to workers’ compensation. He has published widely, and has been a consultant in all areas of employment relations. His consultancy includes work for the Government of Canada and the European Union.Contact Information
Phone: 819-822-9600 ext. 2416

Dr. Gallina was promoted to Professor in 2007. Among his academic achievements are a Doctorate from the University of Guelph, and a Master of Laws (with Distinction) from the University of Leicester. Prior to coming to Bishop’s he had a 15-year career with the Ontario Ministry of Labour implementing the Paul Weiler reforms to occupational health and to workers’ compensation. He has published widely, and has been a consultant in all areas of employment relations. His consultancy includes work for the Government of Canada and the European Union.

Custom Metadata Fields

  • Office: COR 205

Research Expertise:
brand and product management, innovation, market vision, marketing, new product development, organizational vision

Expert: Dr. Susan Reid
Department: Business
Interview languages: English

No results.

Research Expertise:
charitable donations, Chinese consumers, lonely consumers, Chinese non-profit marketing, gift-giving, consumer psychology, mortality salience, social marketing

Expert: Dr. Yanan Wang
Department: Business
Interview languages: English

Photo of Dr. Yanan Wang

Dr. Yanan Wang

Associate Professor

Dr. Wang is an associate professor in Marketing at the Williams School of Business. She received her bachelor degree in industrial economics from Renmin University of China (1998), her MPhil degree of marketing from Lingnan University, Hong Kong (2004) and her PhD in Marketing from McGill University (2013). Dr. Wang teaches Marketing Management, Consumer Behaviour, Marketing Research and Happiness Marketing. She also supervises marketing students’ experiential learning projects. Her research interests include mortality salience, consumer well-being and gift giving.Contact Information
Phone: 819-822-9600 ext. 2702

Dr. Wang is an associate professor in Marketing at the Williams School of Business. She received her bachelor degree in industrial economics from Renmin University of China (1998), her MPhil degree of marketing from Lingnan University, Hong Kong (2004) and her PhD in Marketing from McGill University (2013). Dr. Wang teaches Marketing Management, Consumer Behaviour, Marketing Research and Happiness Marketing. She also supervises marketing students’ experiential learning projects. Her research interests include mortality salience, consumer well-being and gift giving.

Publications

Peer-Refereed Academic Journals and Conference Proceedings

Wang, Y. (2014), The Divergent Effects of Mortality Salience of Self versus Mortality Salience of a Loved One on Materialistic Consumption, Journal of Research for Consumers, Issue 26, 106-130.

Wang, Y. (2014), On the Need to Distinguish Mortality Salience of Loved Ones (MSLO) from Mortality Salience of Self (MSS) in Consumer Studies, Journal of Research for Consumers, Issue 25, 83-121.

Cui, G. and Wang, Y. (2010), How Do Consumers Make SKU Choices in Online Supermarkets? A Latent Class Approach, Journal of Marketing Management, 495-514.

Wang, Y. (2005), Exploring online brand choice at the SKU level: the effects of Internet-specific attributes, The E-Business Review, Vol. 5, 241-245.

Conference Proceeding

Wang. Y. (2015). “The Divergent effects of Mortality Salience of Self (MSS) versus Mortality Salience of a Loved One (MSLO) on Materialistic Consumption.” International Marketing Trends Conference, Paris, France, January 2015.

Deschenes, J., Wang, Y., Lacoux, J., & Grandbois, V. (2014), Preliminary Reflections on the Nature of Third-Party Fundraising: Insights from Canada and China, 2014 China International Marketing Conference, vol. 2, pg. 61.

Wang, Y. and Mukherjee, A. (2013), Mortality Salience and Product Evaluation: Role of Self versus Loved Ones, European Marketing Academy Conference (EMAC), Istanbul, Turkey.

Wang, Y. and Bockenholt, U. (2011), Of Losing a Parent and Buying a BMW: The Effects of Mortality Salience Regarding a Loved One on Materialistic Consumption, in Yi, Z., Xiao, J. J., Cotte, J. and Price, L. (Eds.), Asia-Pacific Advances in Consumer Research, vol. 9, Duluth, MN : Association for Consumer Research, 222-223.

LeBel, J. L., Wang, Y., Vakratsas, D., Mukherjee, A. and Dubé, L. (2006), Delivering Differentiated Experiential Branding in Web Environments, in Pechmann, C., and Price, L. L. (Eds.), Advances in Consumer Research, vol. 33, Duluth, MN: Association for Consumer Research, 302-303.

Cui, G., Wang, Y. and Zhou, N. (2004), Backlash of Global Brands? Consumer Purchases of Foreign and Domestic Products in an Emerging Market, Proceedings of the AIB Southeast Asia Regional Conference, 5-7 August, Macau, China.

Custom Metadata Fields

  • Office: HAM 204