Communications Toolbox

Brand Book

Bishop’s University’s brand visual elements — our logos, signature, typography and colours — help tell our story in a unified voice to inspire, motivate and reflect our brand. Take a look at our Brand Book, and do not hesitate to contact us for further dialogue on how you can contribute in promoting the University wisely.

Download the Brand Book (PDF)

Logos

• Bishop’s logo (.zip)
• Sports Centre logo (.zip)
• Gaiters logos (.zip)
• BU Interlocked logo (.zip)
• Centennial Theatre logo (.zip)

Official Fonts

• How to install a font (PDF)
• Fonts for Windows PC (.zip)
• Fonts for MAC (.zip)

Language

Words matter. Effective communications benefit from clarity. To that end, the Communications office generally relies on the Canadian Press style and spelling as a widely used and accepted standard. However, it’s always important to practice thoughtful and respectful dialogue.

While there are many resources available on this topic, the American Psychological Association grammar and style’s guidelines provide useful pointers to write while keeping gender inclusivity in mind.

The communications office is here to support your communication endeavours. We encourage you to explore the tools and guidelines within our toolbox. If you need support, never hesitate to get in touch with us. We encourage you to reach out well ahead of your planned event or deadline to allow for planning and content development.  

Social Media

Social can be a great medium for disseminating news and engaging your audience. If you are managing your own social account(s), we encourage you to tag @ubishops. This gives us visibility on your activities and, when applicable, the opportunity to share your content! 

If your content represents the institution, there may be an opportunity to post directly to the appropriate BU channel.    

• Facebook: Reach our community of 22,000+ students, alumni and friends. All event promotion is welcome here! All it takes is an eye-catching picture and an engaging caption. 
• Instagram: Reach our 11,000+ students and future students. This channel is about entertaining pictures highlighting the student experience.  
• Twitter: Anything related to research, awards, publications, features about our students and faculty.  
• TikTok: Get creative, choose a trend, and connect with our current and future students. All are welcome to submit a video for consideration!  
• LinkedIn: Reach our 22,000+ community in this professional social networking site where we love to celebrate research, awards, publications, features about our students and faculty. 

Submit Your Social Post  

Digital Displays

A digital display is an effective way to share your event directly to community members on campus. Screens are present throughout the Student Centre, LLC, and other areas with high foot traffic.  

Before sending a Notices email, consider a digital display as an alternative! 

Submit Your Digital Display

You can also check out the Digital Display section of the toolbox for helpful templates, guidelines, and a how-to video. 

Press Release

Press releases are intended to maximize the reach of an event or announcement to the local, national, or international communities. Before considering a press release, consult with us to determine if this is the best approach.  

Contact Sonia at spatenau@ubishops.ca 

Still not sure which is right for you?

Holiday Cards

The Communications Office has created new card designs to help you spread your best wishes this holiday season.

If you would like to send the cards virtually, simply right-click the card of your choice to save it. You can then incorporate it in your email to accompany your personalized holiday wishes.

If you would like printed cards, contact Mail & Print Services and specify the model you wish to have printed along with the quantity you desire. The cards come with envelopes (cost: TBD).

Video Conferencing Backgrounds

Show off your purple pride with our video conferencing backgrounds. These images can also be used as desktop wallpapers, to jazz up PowerPoints, or to assist in any of your Bishop’s branded graphic needs.

• All 5 backgrounds (.zip)
• Campus Overview Photo (.jpg)
• Purple background without logo (.jpg)
• Purple background with logo (.jpg)
• Purple triangles background without logo (.jpg)
• Purple triangles background with logo (.jpg)

Powerpoint Templates

We invite you to use the PowerPoint version with the official font for best results in terms of design. Using this version will require you to install the following font “Cooper Hewitt” (available on this page) on your computer.  A second option would be to use the version with the Verdana substitute font.

• Powerpoint Advice (PDF)
• Template with Officia Font (.zip)
• Template with Substitute Font (.zip)

Email Signatures

1. Download the logos below (right-click and save):
Note: Due to settings on individuals’ computers, operating system and/or email client application, the apparent size of the wordmark may display smaller or larger than intended despite using the same sized image file. There are therefore two downloadable size options for the Bishop’s logo, to adjust the image size if your settings result in one size appearing too large, or too small.

2. Follow the steps to create an email signature:
Instructions for MAC (PDF)
Instructions for Windows PC (PDF)
Or view this short tutorial video.

Example of what the email signature would look like (example shown bigger than it will be in your signature):

We often want to capture interesting or exciting events on camera. The challenge is, before doing so, deciding what the purpose of that capture will be.

Photography

Your photo needs can likely be handled internally, particularly if the photo is destined for social media or digital display. If photos are destined for an external audience, through the web or in promotional materials, a professional may be called for.

In either case, knowing the purpose and audience for your content is key!

Communications can help by reviewing your plan and determining the best way forward. We can refer photographers if applicable, and we may have just what you are looking for in our photo bank that can be used in your materials!

Contact Sonia at spatenau@ubishops.ca to discuss.

Videography

Producing quality video content takes time and expertise. Therefore, the strategic questions regarding the use and placement of video is critical. Take the time to consider why you feel video would be the best medium. Who is it for? What are the key messages you want to expose? Find examples of videos you feel are good benchmarks for the tone and quality you are looking for.

A video targeting our internal community may be able to be produced here, whereas if your intended audience is external we may recommend a professional videographer.

Contact Benj at btabah@ubishops.ca to discuss.

Digital displays run for ~10 seconds each, so  keep the amount of content to a minimum! If you are creating a display with animation, you can specify the length of the file upon export.  

Accepted Formats 

• PNG  
• JPG  
• MP4 (if animation is included) 
• 1920 X 1080  

The maximum file size accepted is 30 MB.

Submit Your Digital Display

Need some help making your digital display? Use the templates provided or watch the tutorial on how to make your own in Canva.

Digital Display Templates (.zip)