- Office: NIC 204
Dr. Reid is a Professor of Marketing and Entrepreneurship in the Williams School of Business. She currently teaches the following upper-year business courses: The Entrepreneurship Labs, Marketing Channels, Product Strategy and Innovation, Marketing Strategies for Environmental Sustainability and Industrial Marketing Strategy. Through the combination of her science background (B.Sc. Honours Biology, Queen’s University, 1986), her work and research experience, consulting projects, board appointments, an MBA in International Marketing (McGill, 1991) and PhD in Marketing (New Product Development) from Concordia University in 2005, she brings experience and a keen interest to the table in terms of her understanding of how to bridge the gap between technology and market. Her research interests include market and technology vision, divergent thinking and decision-making, networks and diffusion of technologies, and marketplace acceptance of radical innovations.
Dr. Reid has published in refereed journals including: Journal of Product Innovation Management, Industrial Marketing Management, Technological Forecasting and Social Change, R&D Management, Journal of Consumer Marketing, World Development, Business History and International Journal of Technology Marketing. She has been associated to the Canada Research Chair on the Management of Technology, held grants through the Canadian Foundation for Innovation, SSHRC, FQRSC, FQRNT and MELS and has over 25 years of experience working and consulting for the biopharmaceutical, nanotechnology and aviation sectors. She has been a guest and keynote speaker locally and internationally, including on the topic of the Power of Entrepreneurial Vision, was a contributor to Forbes.com and has board experience including on that of the company she co-founded in 2000 and sold in 2016. In 2019 she won the Senate Research Committee Business Division Teaching Award and the 2019 Dean’s Award for Distinguished Contributions to Scholarly Activity and Research. She is currently the faculty co-advisor for Enactus at Bishop’s University.