Dr. Yanan Wang
My research interests:
1) Understanding how the thought of losing a loved one (i.e., mortality salience regarding a loved one) influences one's consumption behaviour
2) Understanding how people evaluate their overall experience on losses as a function of time discrepancy
3) Exploring how effort affects one's monetary budgeting under the context of gift-giving
4) Exploring the relationship between consumer's state of loneliness and preference of darkness (embodied cognition)
5) Exploring how religion-related priming affects one's social responsible consumption behaviour (social marketing)
Primary Cluster Themes:1. Self-Perceptions, Health, and Well-Being
2. Stress, Health, and Well-Being
