3-3-0

To understand how consumers and organizations interact and the process that take place as part of this exchange. The main emphasis of this class examines how consumers and organizations drive change and the impact of these changes on both a micro and macro level. In addition, a secondary focus examines the process by which consumers and organizations consume/deliver products and services in order to understand the evolution of this process from both a managerial and global perspective.

Prerequisite: BMK 211