Social Media Guidelines

Social Media Guidelines

OVERVIEW

 Social media encompasses a wide variety of channels and communication tools, including but not limited to sites like Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube.

Social media, when used wisely, is a very powerful tool, allowing Bishop’s University and its community members to engage prospective students, current students, parents, employees, alumni and other interest constituencies in the life of the University. Social media help our personal connections, our professional networking opportunities and our communication objectives when we are charged with representing Bishop’s University (BU) and its departments and programs.

It is important for the BU Community to follow the same standards while using social media, as they would in their everyday interactions and communication with our audiences. We must understand that even individually driven conversations are potentially public for the world to see how we interact with others. As with all other forms of communication, we must obey all laws and we must show respect for others when utilizing online methods of communication.

These guidelines apply to the Bishop’s University community, including, but not limited to, administrators, faculty, students and staff. The University respects the right to interact knowledgeably and socially, however interaction with social media can greatly impact individuals, colleagues, students and alumni. Therefore, the entire University community has a responsibility to maintain the integrity of the institution no matter where, when or how they interact with social media.

The Bishop’s University Communications Office is responsible for monitoring social media and can be a resource to the University community for launching social media initiatives.

We welcome your questions, comments and concerns. Our goal is to provide a community where friends of the University can share content, ideas and experiences and find helpful information.

GENERAL GUIDELINES
ESSENTIAL POLICIES
SOCIAL MEDIA STRATEGY
HONOURING AND PROTECTING THE BRAND
HASHTAGS
WANT TO BE MORE INVOLVED?

Download the Social Media Guidelines (PDF)

Stephanie Chicoine
Social Media Associate
stephanie.chicoine@ubishops.ca
socialmedia@ubishops.ca

Nick Andrews
Director Human Resources and Communications
nick.andrews@ubishops.ca