Book
Review: The Counter Fearful Thing
Jean Baudrillard. Pataphysics. London:
Institute of Pataphysics and Atlas Press, 2005.
Reviewed by Joseph Nechvatal
(Professor
of Theory of Art at The School of Visual Arts in New
York City and The Stevens Institute of Technology,
Hoboken, New Jersey, USA).
There is for me an evidence in the realm of flesh
which has nothing to do with the evidence of reason.1

Antonin Artaud
For Pataphysics all phenomena are totally gaseous.2
Eadem mutata resurgo
I arise again the same though changed.3
We are nothing more than a state of virtual fart…4

Baudrillard at the “Chance Event”5
There is no deal to be made with death.6
The first remarkable thing about Jean Baudrillard’s
limited edition text Pataphysics is its
passé, handmade, deckle-edged, luxury cover. I say
remarkable in that I still tend to identify
Baudrillard with the small, slick black covers in
which Semiotext(e) introduced him to America;
covers which implied more of a techno aesthetic than
this solemn neo-gothic one. The second remarkable
thing about this book is its slim size: it is only
14 pages long.
I was immediately struck by the nonsensical pairing
of a distinguished looking façade that supposedly
signified some kind of venerable “authenticity” with
an interior teensy-weensy substantive content. But
as I gleefully plunged past the books
sign-value packaging and
into the distinguished Simon Watson Taylor’s English
translation (his final) of this circa-1950 text
(ostensibly on the subject of Pataphysics, which
Baudrillard here defines as “the philosophy of
gaseous states”7,
as “tautology”8
– the use of redundant language that adds no
information and as “the
mind’s loftiest temptation”) this pairing made a
peculiarly
drôle
sense, as immediately I started reading about “fake”
“stucco” “self-infatuation” and “vast flatulence”,
followed soon after by talk of “fake universes”.9
I had first encountered this slim but fascinating
text, which Baudrillard wrote at the tender age 21,
when it appeared unexpectedly in Baudrillard’s
collection of art-related essays which Sylvère
Lotringer’s Semiotext(e) released in 200510
(it is a different translation, however). But
lacking the kind of provocative packaging Atlas (in
association with The London Institute of
Pataphysics) has given this version, it made a
rather minor impact on me at the time. But this new
stucco-coated version, with the what one might be
tempted to say is rather pretentious outside
packaging, has focused my mind
sympatheticly by
actualizing some of the significant pataphysical
concepts raised within the text itself. And for that
its idiosyncratic
design intelligence must be appreciated.
Of course this style choice is internally consistent
with Baudrillard’s notion that systems of
signification and meaning are only understandable in
terms of their
ambivalent
interrelationships. How better to reinforce his
iconic concepts of viral seduction, simulation, and
hyperreality than this paradoxical presentation of
the blatantly conservative with the imaginative
far-out?
One might first be tempted to point to
the traditionalist signifiers being played with here
as substantive affirmation of what some of his
readers have identified as Baudrillard’s rather
thinly veiled conservative longing for a lost
originality in face of digital virtuality; an
impulse which verges on the nauseating nostalgic.
Indeed this impression is enhanced when reading in
the prelude that the publisher pulled out the old
rare book ploy here. There are only 177 numbered
copies of this letterpress-printed book and 44
numbered copies signed by the hand of Baudrillard
himself. What a rare and valuable commodity – if
one dances to that sort of consensus trance.
Undeniably, such a comic example of
self-imposed rarity in the age of virtuality can be
infuriating – but that would be taking this project
way too seriously. Assuredly Baudrillard here puts
forth that “Pataphysics is not serious” but that it
possesses a silliness that perhaps “constitutes
precisely its seriousness”.11
Better to just scan it and pass it around up on the
internet. Better still to just concentrate on its
intangible pleasures.
First off, there is the pleasure to be
found in examining Baudrillard backwards (so to
speak) in terms of
hyperreal
nonsense.12
Backwards in that we already know considerably well
his mid-career and recent oeuvre, but poorly, if at
all, such early formative texts. And following this
backwards flip, we may examine him circularly and
hence self-pataphysicly in that Baudrillard also
defines Pataphysics as that which “revolves around
itself”.13
So we can now regressively time trip and spin-view
retrospectively his various observations, theories
and analyses of technological communication through
a young and delirious metaphysics deeply inspired by
French and German poetry, the pataphysical
anti-concepts developed by Alfred Jarry and the
brilliant ravings of Antonin Artaud. These last two
associations are explicit, as the reader is clued
into these two contextual references in the text’s
prelude, most importantly the text’s lapidary
reaction to the publishing of key Artaud texts and
the formation of the Parisian Collège de
Pataphysique.14
By way of the understanding Artaud’s
impact on the young Baudrillard, it may be valuable
to recall Artaud's proposal in Le Théâtre et Son
Double (The Theatre and its Double) that art (in
his case drama) must be a means of influencing the
human organism and directly altering consciousness
by engaging the audience in a ritualistic-like
trance. Even though in his essay The Theatre of
Cruelty and the Closure of Representation
Jacques Derrida describes how Artaud's theory may be
seen as impossible in terms of the established
structure of Western thought15,
this is precisely why Baurillard’s youthful creative
text can be placed in position to Artaud's
hypothesis and well within the College de
Pataphysique. Indeed Baudrillard writes here that
“Artaud demands a re-evaluation of creation, of
coming into the world”.16
The Collège de Pataphysique was founded
on May 11th, 1948 by an
anarchic
group of artists and writers interested in the
philosophy of Pataphysics. These zealots devoted
their time to perpetuating (and often distorting)
Jarry's philosophical pranks. In 1959 Marcel Duchamp
agreed to be a satrap in the Collège de
Pataphysique17
and there have been numerous links established with
the Oulipo literary movement – specifically through
the participation in both groups by the poet Raymond
Queneau. The fabulous wordsmith Jean Genet has
described himself as following in the pataphysical
tradition, and so Baudrillard seems now
retrospectively like a fitting young candidate for
the Collège (he evidently became a transcendent
satrap there) as he, like Jarry and Genet both,
obsessively circumnavigate around absurd mocked-up
topographies.
For anyone who may not know, Pataphysics is
the absurdist pseudo-philosophy/ideology devised by
Alfred Jarry. The term first appeared in print in
Jarry's article Guignol in the April 28th
(1893) issue of L'Écho de Paris littéraire
illustré. It is a form of conceptual flatulent
hot air that hinges on the idea of utter nonsense. A
practitioner of Pataphysics is a pataphysician
or a pataphysicist.
For Jarry, Pataphysics is the anti-scientific realm
beyond metaphysics that examines the laws which
preside over exceptions – an attempt to
elucidate an imaginary cosmos. Jarry specifically
defined Pataphysics as the “science of imaginary
solutions, which symbolically attributes the
properties of objects, described by their
virtuality, to their lineaments”.18

Alfred Jarry
So we recognize here some rhizomatic roots that may
have nurtured Baudrillard's hyperbolic and jaded
view of an incongruous virtual-reality drenched
world. In Jarry we already relish an artificial
Baudrillardian simulated world created by an
hallucinatory social structure where shimmering
objects decree in odd ways what people can and
cannot do within the vast void of virtuality.
Indeed, like Jarry, Baudrillard mostly arrives at
this social examination without demonstrating any
sustained systematic analysis. Poof! Voila: a
gaseous bon délire: an airy imaginary solution. But
in Pataphysics, every occurrence in the universe is
established to be an extraordinary event. No
simulation possible.
Of course this aim of creating an inorganic world
ex nihilo and luxuriating in its rarefied
artificiality was not unique to Jarry. Indeed it was
perfectly articulated in 1884 with the publication
of Joris-Karl Huysmans's decadent novel; A
Rebours (Against Nature), a story of a recluse
art worshiper who yearns for new sensations and
perverse pleasures within a transcendental
artificial ideal. Recall that decadent French
theory, which is almost equivalent to Fin-de-Siècle
Symbolist theory, aspired to set art free from the
materialistic preoccupations of industrial society.
But what struck me as most exact to the young
Baudrillard text’s bizarre propositions was its deep
reflection (one might even say brooding) on the
theme of ignobility, and this shoddily shifted
something in my appreciation of Baudrillard’s total
word production. Notably, already evident is
Baudrillard’s display of a mordantly witty obsession
with language, a flatulent smoky language that tests
the limits of form and stretches the bounds of
meaning by recasting our experiences of encountering
wildly disjunctive ideas into the sumptuously
physicality of total negation.
This reality-rejecting text delivers an airy
irrational punch of nonsensical negation by tying
together methods of insouciant informality with a
visceral camp irony: at turns hip and flamboyant,
then turning towards the morally outrageous. At
times the text simulates the disappearing ephemeral
we associate with electronically provided
information today on the internet, and the
flickering of its translucent form. Still the reader
is expected to work devotedly to solve the absurd
flatulent conundrums supplied here, to supply mental
transitions between the diverse and massive
assortment of irrational elements which supply the
text its pataphysical hooks. One must fabricate a
complicated forensic fairy-tale out of this
flatulent melange, which keeps slipping in and out
of idiosyncratic narration. And that recitation
keeps turning back into one about stinking death,
that strange, incurable and deeply irrational
affliction. Baudrillard in fact defines here the
rules of the pataphysical game as narcissism of
death, a lethal eccentricity”.19
Yes, I read this text as a meditation on humiliating
death in all its undifferentiated fabulousness, by
which I mean its essentially nasty comedy. So this
is a young man’s text about funny, difficult death
then, which while pulling down our pants and
revealing our soiled undies, keeps everyone laughing
(or at least gurgling) till the bitter end.
According to Baudrillard, in Pataphysics “all things
become artificial, poisonous, resulting in a
schizophrenia induced by pink stucco angels…”.20
But also there is here an awareness of impertinent
splendor in the tranquility of flatulent
decomposition, which makes it all seem faintly
heroic in face of death’s inexorability. Thus this
irrational text implies an antiphilosopher’s
knowledge of dumb death’s putrid ignobility – but
Baudrillard will not give in to that parody either.
And this is what gives the work its extraordinary
sense of dignity, a dignity which asserts life’s
primacy over death because death is beyond narration
and words.
So this text’s irrational gaseous hypothesis is
actually fine absurdist Ubu art.21
But an Ubu art which does not merely help us pass
the time away; it enlivens time if we surrender to
its fearful pataphysical difficulty. A vertigo
intricacy of which Baudrillard says is “anaemic” and
“impossible” as its “procedure is a vicious circle
within”.22
So Baudrillard’s work here provides the chance to do
the counter-fearful thing then, to look at what we
fear so that such an effort will help release us
from fear’s irrational grip. Then we can
pataphysically expand into the airy void and see
beneath the stucco surface of Maya23
and so enjoy absurd life all the more. So that
the ignobility of death can be ignored and
nonsensical dignity restored – for the fleeting
moment.
Endnotes
1
Antonin Artaud. Manifesto In Clear
Language.
2
Jean Baudrillard. Pataphysics.
London: Institute of Pataphysics and Atlas
Press, 2005.
3
Motto of The
Collège de Pataphysique.
4
Jean Baudrillard. Pataphysics.
London: Institute of Pataphysics and Atlas
Press, 2005.
5
The “Chance Event” was produced by Cris
Krauss at Whiskey Pete’s In Las Vegas from
November 8-10, 1996. Baudrillard is
photographed reading the text of a song he
wrote a decade earlier called
“Motel-Suicide”.
10
Jean Baudrillard and
Sylvere
Lotringer (Editor). The Conspiracy of Art.
New York: Semiotexte and MIT Press, 2005.
11
Jean Baudrillard. Pataphysics.
London: Institute of Pataphysics and Atlas
Press, 2005:10.
12
A.
Sokal and J. Bricmont. "Jean Baudrillard" in
Fashionable Nonsense: Postmodern
Intellectuals' Abuse of Science New
York: Picador, 1998:147-153.
13
Jean Baudrillard. Pataphysics.
London: Institute of Pataphysics and Atlas
Press, 2005:8.
15
Jacques Derrida. "The Theatre of Cruelty and
the Closure of Representation" in
Jacques Derrida Writing and
Difference. Chicago: University of
Chicago Press, 1978:232-250.
16
Jean Baudrillard. Pataphysics.
London: Institute of Pataphysics and Atlas
Press, 2005:10.
17
M.
Sanouillet. "Marcel Duchamp and the French
Intellectual Tradition," in Marcel
Duchamp, Philadelphia: The Museum of
Modern Art and Philadelphia Museum of Art,
1973.
18
Alfred Jarry. "What is Pataphysics?"
Evergreen Review, Number 13, 1963:131
19
Jean Baudrillard. Pataphysics.
London: Institute of Pataphysics and Atlas
Press, 2005:8.
21
Ubu is defined by Baudrillard in this
Pataphysics text as “the gaseous and
caricatural state…” (page 7), (among other
things).
Baudrillard
builds here on Alfred Jarry's play Ubu
Roi, a play that created a famous
scandal when it was first performed at the
Theatre de l’Oeuvre in Paris in 1896.
It is an important precursor of Dada.
Through a language of shocking hilarity,
Ubu Roi tells the farcical story of
Père Ubu, an officer of the King of Poland
who is a grotesque figure who epitomizes the
mediocrity and idiocy of middle-class
officialdom. It was through writing Ubu
Roi that Jarry became the creator of the
science of Pataphysics, his absurd a-logic
which defined the science of imaginary
solutions as enshrined since 1948 in the
Collège de Pataphysique.
22
Jean Baudrillard. Pataphysics.
London: Institute of Pataphysics and Atlas
Press, 2005:10-11.
23
The concept of
Maya in Indian philosophy refers to the
purely phenomenal, insubstantial character
of the everyday world.