BHL and JB in America: Review and
Virtual Dialogue
Bernard-Henri Lévy.
American Vertigo: Traveling America in the Footsteps of
Tocqueville. New York: Random House, 2006 (Translated
by Charlotte Mandell).
Jean
Baudrillard. America.
New York: Verso, 1988 (Translated by Chris Turner).
Dr.
Gerry Coulter
(Bishop’s University, Lennoxville, Quebec, Canada).
I. Introduction
America is powerful and original;
America is violent and abominable. We should not seek to
deny either of these aspects, nor reconcile them.1
Another sign: obesity. Not the obesity
of bodies… another brand of obesity…a social obesity. An
economic, financial and political obesity. Obesity of
cities. Obesity of malls, as in Minneapolis. Obesity of
churches, as in Willow Creek. …Obesity of SUV’s. Obesity of
airports… Obesity of election campaign budgets… Obesity of
Hollywood box-office sales …Obesity of memorials … Obesity
finally of public deficits, whose exponential program is
becoming a warning flag thrown at the whole society. The
bigger it is, the better it is, says America today.2
I
opened Bernard-Henri Lévy’s American Vertigo with the
same hope and expectation with which he began his travels in
America. I left his book as he left America – only somewhat
disappointed, with many new observations at hand, but for
the most part, with my view of America unchanged. As someone
who thoroughly enjoys Baudrillard’s America I was
immediately drawn to Lévy’s title. I am also a Canadian who
has lived most of his life within 75 kilometers of the
American border (that line extending from Atlantic to
Pacific of which most Canadians are grateful to live to the
north). More than anything though, it was Lévy’s own
publicity machine that sold his book to me during the
appearance of this entertaining, deeply self absorbed, and
enormously sincere philosopher on Charlie Rose’s television
show.
As
I read American Vertigo and prepared to write this
review, I was often reminded by how Lévy and Baudrillard
speak across twenty years to each other on their shared
subject. It seemed that something more than a traditional
book review was in order. Before long, a virtual dialogue
began to take place between Lévy and Baudrillard. Following
a discussion of Lévy’s American Vertigo is a record
of this dialogue between two men who, as it turns out, have
much to say to each other on that most enigmatic subject:
America.
II. BHL: An
Atheist In A Land Of Believers?
Lévy went to America to investigate important issues of our
time that are about much more than America. These include
anti-Americanism, the role reserved for Europe in
contemporary America, the idea of the West in America, and
the condition of contemporary American democracy. The book
is a record of dozens of conversations with Americans from
multiple walks of life (prisoners, the poor, academics,
intellectuals, workers in diverse fields, and a failed
Presidential candidate). I seldom had the impression that
Lévy felt he was learning very much from these
conversations, although, every so often, they lend nuances
to his conclusions (such as his conversation with a miner’s
daughter about American healthcare). Each interview confirms
in some way, the perspective on America he brought with him
when he arrived in America: 1) that America (and Americans)
are much better than their detractors think (all of whom
Lévy, like the current President, lumps into a category
called “anti-Americans”), and 2) that America is a great
opportunity, a good deal of which is being missed at
present. Long before he set out for America, or so it seems
to me, Lévy planned to write an honest assessment of the
pros and cons of America ultimately ending in an apology.
Maybe this is why I often had the feeling that he was bored
during his travels in America while exercising the tact not
to say so. Aren’t we always excited to enter America but
never sad upon leaving?
So, like Baudrillard and like Kerouac, Lévy (who does not
drive), took to the American road. If you want to know a key
difference between Italy (it is said that an Italian would
rather use his horn than his breaks), and Germany (where, on
an empty autobahn, a driver moves to the left lane as each
on-ramp approaches, whether or not there are any cars
merging), you must drive. We are told about his driver
(Tim), but less than we are told of Gustave de Beaumont,
Tocqueville’s traveling companion. We can only feel sorry
for Lévy who experienced the misery (but he does not
complain) of being driven 15,000 miles in America, but not
one mile of joys and frustrations of sitting behind a
steering wheel in what is simultaneously the world’s most
disappointing and promising country. Although he doesn’t
link the two, that exasperating habit Americans display of
driving the same speed in both lanes of the freeway that he
notices, captures so well the wealth and potential of an
America which is, when faced by a crisis, unable to employ
its resources to help the people of New Orleans. Perhaps
Lévy does not drive because he likes to be simultaneously up
close, yet distant. While it is difficult to put into words,
this is my main objection to his book – he takes us in close
but often leaves quickly as though there is something in his
idea of America (which is generally sound) which he does not
wish to overexpose even to his own criticisms.
In
his writing Lévy is behind the wheel and in control and we
are chauffeured down the highways and byways of America as
was he – and all the while we are given a philosophy lecture
(one of the most enjoyable aspects of the book is the
ongoing philosophical commentary which sets America deep
within Western and European history and thought). Overall
the book is a very good read so long one is able to ignore
the incredible ferocity of the humanist framework under
which its author labours.
There may be secrets in this book and I wonder when he
writes of Cooperstown and Baseball if Lévy is not secretly
taking delight in writing as badly about America’s national
pass-time as Americans write about football (soccer). There
are places where Lévy makes us laugh without intending to,
as when he finds in the actor Warren Beatty his
“anti-Schwarzenegger” – Lévy’s nominee to lead an
enlightened, anti-totalitarian, modern left in America.3
Lévy is deeply dissatisfied with the American left in a way
I think that makes him appreciate the American right which
is, one must admit, much more clearly focused and determined
(however well funded). Perhaps undergriding Lévy’s
dissatisfaction with the American left is the difficulty of
really distinguishing them from the right – especially in
terms of their obsession with money and fundraising. Lévy is
rarely naïve although one may conclude otherwise after
reading his discussion of media ethics (although his
conclusion that Americans are experiencing a media driven
“degradation of public life” is quite apt.4)
What is odd is that someone from Europe could find this
surprising in America or anywhere else. I also think his
welcome rant about American hyper security could have been
better framed than it was around his decision to fly to
Paris for a two hour visit before returning on the same
plane. Perhaps it wasn’t merely “security” that so
interested the personnel at the airport about this plan
which surely strikes most anyone as odd.
Lévy dislikes ideology and appreciates seduction. He comes
to America to judge “middle class” America from the point of
view of the French intellectual bourgeoisie. Baudrillard saw
America through the eyes of the peasant he remains despite
his mastery of language. All in all Lévy writes a book I
recommend – a book in which he turns to America with a
hopeful, often loving eye – he will not give up on America
which he finds more free than France (he is especially fond
of Seattle, Savannah, and Boston). The book will stand as a
good example and record of an early 21st century
bourgeois atheist’s travels among the true believers of
America (whom he finds, are rather more forced than
spontaneous in their patriotism).
Lévy’s book is very interesting in places such as the
discussion of the architect of Mount Rushmore and his KKK
sympathies, his conversation with Francis Fukuyama, or his
time with Norman Mailer. Lévy is deeply interested but
ultimately dissatisfied with American intellectuals (he
manages to avoid Chomsky – or vice versa), and this is
something he shares with Baudrillard – you get the
impression from both books that neither author finds much to
learn from America’s intellectuals – and Lévy did sincerely
try. In between the interesting passages (which comprise the
majority of the pages of the book) are tiresome passages
where Lévy ventures off in a new direction only to return to
his purpose in writing the book, to honestly essay, often
condemn, but ultimately write an apology for America. His
always critical but often apologetic tone becomes repetitive
after a time as he strives earnestly to make his case.
For the most part Lévy has America quite right in my view as
his book presents to us a collection of likeable individual
Americans who, collectively, do some pretty awful things in
the world. Lévy finds what we all find in America, much of
it tiresome, distressing or both: the “epidemic of flags”,
old (unloved) cities in ruin, a President who makes one
wonder how low politics has sunk that this little man can
win the greatest political race in all the world, automobile
democracy (both lanes of the freeway moving at the same
speed), the tiresome and petty desire for purity over
privacy (the Clinton – Lewinsky affair), privatized prisons
as sites of exclusion, fake streets of fake cities
everywhere (epitomized by “illegible Los Angeles” – a city
without a history), “the wretchedness of Eros in the land of
the puritans” (Lévy’s time with a lap dancer and with a
hooker are amusing), creationism, fundamentalism, and an
average person who is much more polite and nicer to meet on
the street or in an airport than his counterpart in France.
We get the politicians we deserve and Lévy is very reluctant
to consider this possibility.
Lévy sets out to travel America in the footsteps of
Tocqueville (the sub-title of the book) and like Tocqueville
to visit its prisons on route. The visitor to these
institutions finds many moments when he thinks of Foucault,
as one must, almost everywhere in America. Lévy also
introduces some thoughtful theses but spends too little time
elaborating them (or does he spend too much?) – I have great
difficulty deciding if the book is 100 pages too short, or
125 pages too long [certainly the countless times he writes
“I loved” lengthen the book considerably]. Among these
theses: the possibility that the recent upsurge in right
wing neo-conservatism is not a harbinger of a sinister
future for America, but rather, the last stand of a very old
American conservatism. We are also left wondering if America
would have swung toward Bush if Clinton’s body guards had
the discretion of those of JFK.5
Lévy shows us his street smarts one moment (his bold move to
gain access to Kerry on the campaign plane) – and the next
moment leaves us puzzling about his judgment (flying out of
Dulles at 11 pm to Paris with the intent of spending two
hours with his daughter and newborn grandchild before taking
the same plane back to Washington for a meeting the next
evening). One wonders if his daughter was deeply touched by
this gesture or simply laughed. I tend to think his newborn
grandchild would have been as happy with a telephone call.
This trip reveals something of the “BHL” character to us –
the man is always in command – the world, in this case
America, at his disposal – BHL is clearly BHL’s favourite
intellectual. I gained the impression from his analysis of
the many interviews he conducted that this writer is not the
best listener (or perhaps he needed his driver to take
better notes).
Still, there are insights to be gained. I for one was
tempted to think, from his discussion of Camp X-Ray, about
how those captured and held in Guantanamo Bay do so much to
undermine America in the world. One imagines an actual
terrorist or would-be terrorist in Guantanamo secretly
knowing that his very act of being there is an act of
terrorism against America – and one the Americans were
helping him to perpetrate. Lévy is an atheist in a land of
believers but one thing is not shaken by his time in
America: Lévy’s belief that, for good and for ill, America
is not the monster some people make it out to be and, while
it has deeply rooted faults, it is no worse than anywhere
else. I will leave it to you to decide if this was reason
enough to publish a 300+ page book on the subject. I
recommend however that you read it and if you read it
alongside of Baudrillard’s America, all the better.
III. JB and BHL In Virtual Dialogue
on America
Reading BHL’s American Vertigo sent me back to one of
my favourite books – Jean Baudrillard’s America. I am
struck by two things comparing these books: 1) how often
Lévy and Baudrillard’s writing on America intersects and, 2)
how much more poetic and beautiful is Baudrillard’s writing
on their shared subject. This later point may be due to the
fact that I suspect America was a much more real place for
Lévy to visit than for Baudrillard. Both men however offer
crucial insights on that most enigmatic of countries –
neither dream nor reality, but a hyperreality6
– America.
Misaligned Values
Lévy:
“A blindness of Tocqueville’s part? Philadelphia, Eastern
State Penitentiary. …Had Tocqueville read Jeremy Bentham’s
opus…? Did he realize when he marveled at this system, in
which, he wrote: they ‘translated the intelligence of
discipline into stone’, that he was in the first detention
center in the world that applied the panopticon schema that
the nineteenth century would use not just for prisons but as
the principle of the organization for its schools,
hospitals, barracks, and factories? …He had no fundamental
objection to this Quaker vision of redemption… Was that a
shortcoming of Tocqueville’s, or of his context? Was it the
blindness of the time…?”7
Baudrillard:
“Tocqueville describes the beneficial aspects of democracy
and the American constitution with considerable enthusiasm,
praising the inherent freedom of the way of life, the
regularity of mores (rather than the equality of status),
the supremacy of moral (rather than political) organization
of society. He then describes with equal lucidity the
extermination of the Indians and the condition of the
Negroes, without ever bringing these two realities together.
As if good and evil had developed separately. Is it possible
that one can, while keenly feeling both these aspects, pass
over the relation between them? Certainly it is, and the
same paradox faces us today: we shall never solve the enigma
of the relation between the negative foundations of
greatness and that greatness itself”.8
Primitive Ultra-Moderns
Lévy:
“America is skyscrapers, but it is also wide open spaces and
deserts; it is scenes of a future life but also landscapes
of the dawn of the world that are certainly not ‘our’
European dawn but… are a kind of reminiscence of it, or a
reminder. …Perhaps its one of those rare experiences capable
of offering, in one single bundle of sensations, a whiff of
the ultramodern and another of the extremely archaic. …the
possibility is offered to a human being to see concentrated
the materialization of these two dreams, pre- and
post-historical… the American journey, then, or the endless
passage from Eden to Gehenna, the permanent short-circuit of
the Bible and science fiction…”9
Baudrillard:
“Deep down, the US... is the only remaining primitive
society. The fascinating thing is to travel through it
as though it were the primitive society of the future, a
society of complexity, hybridity, and the greatest
intermingling, of a ritualism that is ferocious but whose
superficial diversity lends it beauty, a society inhabited
by a total metasocial fact with unforeseeable consequences,
whose immanence is breathtaking, yet lacking a past through
which to reflect on this, and therefore fundamentally
primitive. ...Its primitivism has passed into the
hyperbolic, inhuman character of a universe that is beyond
us, that far outstrips its own moral, social, or ecological
rationale”.10
Lévy:
“…this town devastated twelve years ago by Hurricane Andrew,
and hit by most of the ensuing hurricanes. What takes you by
surprise in Homestead [Florida] is the vulnerability of the
houses. What bewilders and stuns you is that everything has
been rebuilt just as it was before, with the same prefab
kits and the same kinds of trailers, which look as if they
have been set down ready-made, patched together, somewhat
rickety. You wonder what will keep them from flying apart in
exactly the same way when the next Lily, Isidore, or Allison
comes along. Yet America has the means to protect Homestead.
The America that hasn’t ceased to dream of the Star Wars
space-defense shield has the most effective warning and
prevention systems in the world. Yet, strangely enough, it
doesn’t use even a tenth of its capacity to put the
inhabitants of Homestead out of danger. Just as I’ve never
seen a European airport as profoundly paralyzed as the major
American airports can be by a snowstorm, for instance, so I
can’t imagine the principle of precaution so poorly applied
in my country as it is here in homestead. Why?”11
Baudrillard:
“Joy in the collapse of metaphor, which here in Europe we
merely grieve over. The exhilaration of obscenity, the
obscenity of obviousness, the obviousness of power, the
power of simulation. As against our disappointed virginity,
our chasms of affectation. Sideration. Star-blasted,
horizontally by the car, altitudinally by the plane,
electronically by the television, geographically by the
deserts, sterolithically by the megalopolis,
transpolitically by the power game, the power museum that
America has become for the whole planet”.12
The Land of “just as it is”
Lévy:
“Neoconservatives… The first point that strikes you… you
take the trouble of reading them, or as I have done, meeting
them is that they practice, or claim to practice, a politics
of ideas. …It’s the first time in a long while that this
supposedly materialistic, pragmatic country has the politics
of its thought and the thought of its politics”.13
Baudrillard:
“America is certainly suffering less than Europe from the
phase of convalescence that grand ideas are going through or
from the decline in historical passions, for these are not
the motor of its development”.14
Lévy:
“…creationism, whose importance to the new American
conservative thought, regardless of political party, is one
of the strangest, most extravagant things ever offered for a
foreign traveler to observe”.15
Baudrillard: “Americans are people of conviction,
convinced of everything and seeking to convince. One of the
aspects of their good faith is this stubborn determination
to reconstitute everything of a past and a history which
were not their own and which they have largely destroyed or
spirited away. Renaissance castles, fossilized elephants,
Indians on reservations, sequoias as holograms, etc.”16
Lévy:
“…no large modern nation today is as uncertain as this one,
less sure of what it is becoming, less confident of the very
values, that is to say, the myths, that founded it; it’s a
certain disorder; a disease; a wavering of points of
reference and certainties; a vertigo once again that
seizes the observer…”17
Baudrillard:
“If you approach this society with the nuances of moral,
aesthetic, or critical judgment, you will miss its
originality, which comes precisely from its defying judgment
and pulling off a prodigious confusion of effects. To
side-step that confusion and excess is simply to evade the
challenge it throws down to you. The violence of its
contrasts, the absence of discrimination between positive
and negative effects, the telescoping of races,
technologies, and models, the waltz of simulacra and images
here is such that, as with dream elements, you must accept
the way they follow one another, even if it seems
unintelligible; you must come to see this whirl of things
and events as an irresistible, fundamental datum”.18
Lévy:
“Here it’s… a mirror that, to use a well-known title, lends
us the image not of our past history but of scenes of future
life as American anticipation allows us to imagine them.
‘This is what you will be’, it tells us; ‘this is where
you’re going and what kind of world you will give birth to’.
…of a future that… threatens us or is promised us – a
machine not to mount but to descend the chutes of time”.19
Baudrillard:
“America is the original version of modernity. We are the
dubbed or subtitled version. America ducks the question of
origins; it cultivates no origin or mythical authenticity;
it has no past and no founding truth. Having known no
primitive accumulation of time, it lives in a perpetual
present. ...In the future, power will belong to those
peoples with no origins and no authenticity, who know how to
exploit that situation to the full. Look at Japan, which to
a certain extent has pulled off this trick better than the
US itself, managing, in what seems to us an unintelligible
paradox, to transform the power of territoriality and
feudalism into that of deterritoriality and weightlessness.
Japan is already a satellite of the planet Earth. But
America was already in its day a satellite of the planet
Europe. Whether we like it or not, the future has shifted
towards artificial satellites”.20
Lévy:
“…we are even further from the French suburbs where they
shit on the flag and hiss at the national anthem, and where
hatred for the country that has taken them in is equaled
only by the anti-Semitism eager to shift into action. Fine
American lesson. Admirable image of democracy at work – that
is, of integration and compromise”.21
Baudrillard:
“In America the violent mixing of multiple European
nationalities, then of exogenous races, produced an original
situation. This multiracialism transformed the country and
gave it its characteristic complexity. In France there was
neither an initial mix, nor a real resolution, nor was there
any real challenge between ethnic groups. All that happened
was a transferring of the colonial situation back to the
metropolis, out of its original context. ...when you return
to France, the dominant impression is a clammy sense of
petty racism, of everyone being in an awkward, shameful
position”.22
Lévy:
“These people who say ‘values matter more’; these activists
for whom the struggle against Darwin is a sacred cause that
should be argued in the schools; this blue-collar man from
Buffalo who, when I explain that the promise of the current
president to reduce federal taxes will have the automatic
effect of impoverishing his native city, replies that he
couldn’t care less because what matters to him is the
problem posed by inflation in a quasi-Soviet state; these
are men and women who are ready to let the questions that
affect them most directly take second place to matters of
principle that – in the case, for instance, of the
legalization of gay marriage in Massachusetts – do not have,
and never will have, any effect on their concrete
existence”.23
Baudrillard:
“For me there is no truth to America. I ask of the Americans
only that they be Americans, I do not ask them to be
intelligent, sensible, original... This is the only country
which gives you the opportunity to be brutally naive:
things, faces, skies, and deserts are expected to be simply
what they are. This is the land of ‘just as it is’”.24
Lévy:
“When you uphold one goal of a given policy, do you have to
uphold all its goals? Because you are in agreement about
Iraq, do you have to force yourself to agree with the death
penalty, creationism, the Moral Majority and its
pestilential practices? …On the contrary, isn’t it the
privilege of what we call an intellectual – isn’t it his
honour and, at core, his authentic strength as well as his
duty – to continue to defend his own colours, even and
especially when he lends his support to the government on a
specific point? Bill Kristol is listening to me, but I’m not
convincing him. And I feel that here I grasp, at least for
now, the essence of what separates us”.25
Baudrillard:
“We are a desperately long way behind the stupidity and the
mutational character, the naive extravagance and the social,
racial, moral, morphological, and architectural eccentricity
of their society. No one is capable of analyzing it, least
of all the American intellectuals shut away on their
campuses, dramatically cut off from the fabulous concrete
mythology developing all around them. It is a world
completely rotten with wealth, power, senility,
indifference, puritanism, and aimless violence, and yet I
cannot help but feel it has about it something of the
dawning of the universe”.26
Distinctions
Lévy:
“…I find it hard to justify the usual clichés about the
impatience, feverishness, agitation, even brutality of
American crowds. Quite the contrary – there’s calm,
discipline, a mixture of docility and courtesy, gregarious
submission and civilization. The opposite of the French type
of whining, line cutting crowd… “Enjoy your trip” – friendly
commonplaces, outward signs of warmth, especially smiles,
yes, those smiles that mean nothing, those affectless,
emotionless smiles, those smiles that seem to be there only
to signify the pure will to smile and, by doing so, diffuse
any conflict that threatens. All that, once again, so
quintessentially American.27
Baudrillard:
“The distinctions that are made elsewhere have little
meaning here. It would be misguided to focus on aspects of
an American civility that is often in fact far superior to
our own (in our land of ‘high culture’) and then to point
out that in other respects the Americans are barbarians.28
Lévy:
“A conversation with Richard Perle. …We talk about
Tocqueville, and he points out, annoyed, that we shouldn’t
exaggerate; my compatriot certainly didn’t foresee
everything that has happened to the United States in the
past century, and he overlooked America’s belief in its
exceptional status, its quasi-religious belief in a mission
– which, according to Perle, the Founding Fathers clearly
evinced”.29
Baudrillard:
“If America were to lose this moral perspective on itself,
it would collapse. This is perhaps not evident to Europeans,
for whom America is a cynical power and its morality a
hypocritical ideology. We remain unconvinced by the moral
vision Americans have of themselves, but in this we are
wrong. When they ask with such seriousness why other
people’s detest them, we would be wrong to smile, for it is
this same self-examination which makes possible both the
various ‘Watergates’ and the unrelenting exposure of
corruption and their own societies faults in the cinema and
the media, a freedom we might envy them, we who are the
truly hypocritical societies, keeping our individual and
public affairs concealed beneath the bourgeois affectations
of secrecy and respectability”.30
Lévy:
“Then there is the question of Europe. Not the question of
the image of America in Europe, or even of Europe in
America, but the question of the role reserved for Europe,
for its culture and its values, in contemporary America”.31
Baudrillard:
“Admittedly, they envy us our past and our culture and
admire them, but deep down to them we are a sort of elegant
Third World”.32
Lévy:
“We know how determined the Founding Fathers were to detach
themselves from Europe. …But we also know that since then,
America has never stopped wavering between two poles, to
aims, and, at core, two identities”.33
Baudrillard:
“Whatever happens, and whatever one thinks of the arrogance
of the dollar or the multinationals, it is this culture
which, the world over, fascinates those very people who
suffer the most at its hands, and it does so through the
deep insane conviction that it has made all their dreams
come true”.34
Simulacral America
Lévy :
“Los Angeles… these streets make me think either of all the
fake streets of all the fake cities that, from Pella to
Kalona and from Des Moines to Rapid City, I keep visiting…”35
Baudrillard:
“America is neither a dream nor reality. It is a
hyperreality. It is a hyperreality because it is a utopia
which has behaved from the very beginning as though it were
already achieved”.36
Lévy:
“Los Angeles has no border. …it is the limitless,
indeterminate city par excellence. …the burgeoning city that
goes on indefinitely, interminably stammering, a huge slow
animal, lazy but slightly out of control”.37
Baudrillard:
“Los Angeles... the freeways do not de-nature the city or
the landscape; they simply pass through it an unravel it
without altering the desert character of this particular
metropolis. And they are ideally suited to the only truly
profound pleasure, that of keeping on the move”.38
Lévy :
“Carbondale… another fake town, shapeless and borderless,
where the houses look like barns and the barns look like
houses… the prototype of an unplanned town, where everyone
lives in the same hideous buildings mounted on metal
frameworks that the first storm that comes along… I stop for
a few minutes at Garcia’s… Mexican specialties all day long,
the worst kind of junk food”.39
Baudrillard:
“California (and America with it) is the mirror of our
decadence, but it is not decadent at all. It is hyperreal in
its vitality, it has all the energy of the simulacrum. ‘It
is the world centre of the inauthentic.’ Certainly it is:
that is what gives it its originality and power. The
irresistible rise of the simulacrum is something you can
simply feel here without the slightest effort. ...it is
Disneyland that is authentic here! The cinema and TV are
America’s reality! The freeways, the Safeways, the skylines,
speed, and deserts – these are America, not the galleries,
churches, and culture”.40
Lévy :
“They want the new to simulate the old. The whole idea is
not to preserve but to reconstitute a false truth and
celebrate it as such. Defeat of the archive. Triumph of
kitsch”.41
Baudrillard:
“You have the same difficulty today distinguishing between a
process and a simulation, for example between a flight and a
flight simulation. America too, has entered this era of
undecidability: is it still really powerful or merely
simulating power”?42
Soft World Order
Lévy:
“…their land army, the forces that should be the spearhead
for the imperial wars of today and tomorrow, the troops that
are meant to serve in the pacification of conquered
territories and, right now, of Iraq, are mediocre,
unprofessional, under-equipped, and poorly trained. …the
fact that the banks, the state governments, the Treasury
Department, the businesses, and hence the pension and
retirement funds of a country that, in principle, is a
dominant country are all dependent on a colossal foreign
deficit that is itself financed by the economies the empire
theoretically dominates – on Indian, Russian, Japanese, and
Chinese assets especially”.43
Baudrillard:
“The US, like everyone else, now has to face up to a soft
world order, a soft situation. Power has become impotent.
But if America is now no longer the monopolistic centre of
world power, this is not because it has lost power, but
simply because there is no centre anymore”.44
Lévy:
“The destruction of New Orleans… there is a shock here, an
authentic shock, and this shock is likely to modify, if not
the way we contemplate America, then at least the way
America contemplates its own image, its status, its destiny.
…the unbearable off-handedness of those executive chiefs
hesitating, during four days, to cut short their precious
vacations in order to come to the aid of the disaster
victims …more disturbing yet, the same American president
who had for years received extremely detailed reports that
the New Orleans levees would inevitably break some day had
the nerve to state that ‘no one could have foreseen’ what
had just taken place. ...I am thinking of the metapolitical
lessons of this event”.45
Baudrillard:
“Governing today means giving acceptable signs of
credibility”.46
Lévy:
“… I was so often reminded of it throughout my travels: the
expansion, everywhere, of the gray zone, the social and
civic no-man’s land, which is the realm of extreme poverty.
…the thirty-seven million American poor… they live in a
universe where the ideas of owning a home or one day finding
work is the stuff of mirages… these human beings who are all
but excluded from reality. …And above all, there remain,
from Riker’s Island to the women’s penitentiary in Nevada,
those terrible American prisons. …America is, just after
Russia, the world champion of imprisonment…47
Baudrillard:
“But this easy life has no pity. Its logic is a pitiless
one. If utopia has already been achieved, the unhappiness
does not exist, the poor are no longer credible. If America
is resuscitated, then the massacre of the Indians did not
happen, Vietnam did not happen. While frequenting the rich
ranchers or manufacturers of the West, Reagan never had the
faintest inkling of the poor or their existence, nor the
slightest contact with them”.48
Lévy:
“…I saw as well… the extraordinary denial of that somber
lining in this positively-driven country…I saw – I heard –
the manner in which the American nation persists in viewing
itself as an immense middle class devoted to the American
Way of Life – the very real existence of the 37 million
outcasts, the victims of social exclusion. …Isn’t there a
threshold of distress beyond which you’d like to see the
authorities recall that it is also their duty to protect
their citizens”?49
Baudrillard:
“The policies of governments themselves are now becoming
negative. They are no longer designed to socialize, to
integrate, or create new rights. Behind the appearance of
participation and socialization they are desocializing,
disenfranchising, and ejecting. The social order is
contracting to include only economic exchange, technology,
the sophisticated and innovative; as it intensifies these
sectors, entire zones are ‘disintensified’, become
reservations, and sometimes not even that: dumping grounds,
wastelands, new deserts for the new poor, like the deserts
you see forming around nuclear power stations or motorways”.50
Separation
Lévy:
“…the masquerade can begin. When I say masquerade I am not
thinking of the dance itself which is very beautiful, very
moving, with its hundred or so women covered in jewelry, its
warriors with painted faces and blissful looks, its medicine
men wearing large angel wings on their backs, its elders at
the head of the procession rhythmically striking the ground
with their spears… No I’m thinking of the Daschle family
leading the dance… Linda, the senator’s wife, sweater tied
over her shoulders as if she were going to Newport for the
weekend, dancing to the wrong beat. I’m thinking of his
awkward son, his mind elsewhere, softly tapping his foot
without bothering to follow the rhythm. I’m thinking of his
daughter, all smiles, gracefully waving her hand behind two
Indian women in a trance. And I’m thinking of Daschle
himself, angling his way for the photo op, between the lead
dancers. …How can we not recognize that these are the same
ghost dances that a century ago aroused such keen terror in
Daschle’s ancestors that they forbade them under penalty of
death.”51
Baudrillard:
“The extermination of the Indians put an end to the natural
cosmological rhythms of these landscapes, to which their
magical existence was bound for millennia. With arrival of
pioneer civilization an extremely slow process gave way to a
much quicker one. But this process itself was overtaken
fifty years later by the tracking shots of the cinema which
speeded up the process even more and, in a sense, put an end
to the disappearance of the Indians by reviving them as
extras”.52
Lévy:
“Guilded apartheid for the old. Sun City, Arizona… this
falsely urban space. With this tribe of the old, the very
last stage of a process of social segregation…Poor people in
general, a huge population left out of this suburban dream.
…because they couldn’t (as was done in Phoenix) poison
restaurant trash bins to keep tramps from stocking up, they
resolved to make the best of things and move the rich. All
this implies a profound break with the very tradition of
civic-mindedness and civility – I won’t even say of
compassion – that was responsible and continues to be
responsible for this country’s greatness. And this
experiment in privatizing a public space at the expense of a
community cannot fail to create a terrible precedent… Sun
City seems like a little satellite freed from the laws of
social and national gravity”.53
Baudrillard:
“...can a nation strike a pact of greatness on the basis of
each individual’s banal interest alone”?54
Paradise
Lévy:
“Does the idea of the West still have any meaning”?55
Baudrillard:
“If you believe that the whole of the Western world is
hypostatized in America, the whole of America in California
in MGM and Disneyland, then this is the microcosm of the
West”.56
Lévy:
“…if we agree to take an interest not in the structure but
in the phenomenology of this neo-empire, if we admit that
from Marx to Negri the characteristic of an empire remains
whatever its principles may be, to unify and, so to speak,
globalize the world by producing subjects with increasingly
similar desires, and if we mean to take an interest in the
very particular type of human produced by this imperiality
and characterized, let us say, by subservience to Commodity,
Technology and Entertainment, then we will need to admit
that this type of humanity triumphs with particular
vividness in a number of scenes of American life…”57
Baudrillard: “The US is utopia achieved. We should not
judge their crisis as we would judge our own, the crisis of
the old European countries. Ours is a crisis of historical
ideals facing up to the impossibility of their realization.
Theirs is the crisis of an achieved utopia, confronted with
the problem of its duration and permanence. … But is this
really what an achieved utopia looks like? Is this a
successful revolution? Yes indeed! What do you expect a
‘successful’ revolution to look like? It is paradise. Santa
Barbara is a paradise; Disneyland is a paradise; the US is a
paradise. Paradise is just paradise. Mournful, monotonous,
and superficial though it may be, it is paradise”.58
Lévy:
“…this sinister and ancient French and largely European
passion known as anti-Americanism and that was, when I
undertook this journey, in the process of sweeping through
European public opinion as never before”.59
Baudrillard:
“I shall never forgive anyone who passes a condescending or
contemptuous judgment on America”.60
The Journey
Lévy:
“The road… which Jack Kerouac has shown is not the worst
method for capturing the reality of the country:
provided you travel it as he did, well to the right of the
driver…”61
Baudrillard:
“… the point is to drive. ...All you need to know about
American society can be gleaned from an anthropology of its
driving behaviour. ...Drive ten thousand miles across
America and you will know more about the country than all
the institutes of sociology and political science put
together”.62
Lévy:
“While flying in an airplane abolishes time and distance,
while it puts you in immediate touch with a point of arrival
that is really never foreshadowed, while the train itself
is, in Proust’s words, a ‘magical’ vehicle that transports
you as though by enchantment, with almost no effort or
gradation, from Paris to Florence and elsewhere, this
journey, this long, enduring journey by car, this
ground-level journey that spares you nothing of the
tectonics of space and hence of time, allows the traveler to
experience a mode of the finite that alone can allow him to
come to terms with the finitude of landscapes and faces”.63
Baudrillard:
“Driving is a spectacular form of amnesia. Everything is to
be discovered, everything is to be obliterated. Admittedly,
there is the primal shock of the deserts and the dazzle of
California, but when this is gone the secondary brilliance
of the journey begins, that of the excessive, pitiless
distance, the infinity of anonymous faces and distances, or
of certain miraculous geological formations, which
ultimately testify to no human will, while keeping intact an
image of upheaval. …This sort of travel creates its own
peculiar type of event and innervation, so it also has its
own special form of fatigue. … The defibrillation of the
body overloaded with empty signs, functional gestures, the
blinding brilliance of the sky, and somnambulistic
distances, is a very slow process. Things suddenly become
lighter, as culture, our culture, becomes more rarified. The
only question in this journey is: how far can we go in the
extermination of meaning? …This moment of vertigo is also
the moment of potential collapse. Not so much from the
tiredness generated by the distance and the heat, as from
the irreversible advance into the desert of time”.64
Lévy:
“It’s the possibility of day dreaming. It’s an exercise in
pace and patience. It’s a way of entering into that
trancelike state, that alert and vigilant lethargy that
lovers of high speed know, that makes one all the more
receptive to the sudden experience of the unexpected”.65
Baudrillard:
“At 30,000 feet and 600 miles per hour, I have beneath me
the ice-flows of Greenland, the Indes Galantes in my
earphones, Catherine Deneuve on the screen, and an old man –
a Jew or an Armenian – asleep on my lap. ‘Yes, I feel all
the violence of love…’ sings the sublime voice, from one
time zone to the next. The people in the plane are asleep.
Speed knows nothing of the violence of love. Between one
night and the next, the one we came from and the one we
shall land in, there will have been only four hours of
daylight. But the sublime voice, the voice of insomnia
travels even more quickly. It moves through the freezing,
trans-oceanic atmosphere, runs along the long lashes of the
actress, along the horizon, violet where the sun is rising,
as we fly along in our warm coffin of a jet, and finally
fades away somewhere off the coast of Iceland. The journey
is over”.66
Gerry Coulter is Professor of
Sociology at Bishop’s University in Lennoxville, Quebec,
Canada. His interests include micro-narratives and
the art of the fragment against totalizing discourse. He is
the founder and editor of the International Journal of
Baudrillard Studies.
Endnotes
1 Jean Baudrillard. America.
New York: Verso, 1988:88.
2 Bernard-Henri Lévy. American Vertigo: Traveling America in the Footsteps
of Tocqueville. New York: Random House,
2006:241.
6 Baudrillard, America, 28.
7 Lévy, American Vertigo,
217.
8 Baudrillard, America, 88.
10 Baudrillard, America, 7.
11 Lévy, American Vertigo:175.
12 Baudrillard, America, 27.
13 Lévy, American Vertigo,
284.
14 Baudrillard, America, 115.
15 Lévy, American Vertigo,
115.
16 Baudrillard, America, 41.
17 Lévy, American Vertigo,
238.
18 Baudrillard, America, 67.
19 Lévy, American Vertigo,
215.
20 Baudrillard, America, 76.
21 Lévy, American Vertigo,
37.
22 Baudrillard, America, 83.
23 Lévy, American Vertigo,
73.
24 Baudrillard, America,
27-28.
25 Lévy, American Vertigo,
191, 193.
26 Baudrillard, America, 23.
27 Lévy, American Vertigo,
212.
28 Baudrillard, America, 67.
29 Lévy, American Vertigo,
188.
30 Baudrillard, America, 91.
31
Lévy, American Vertigo, 9.
32 Baudrillard, America, 81.
33 Lévy, American Vertigo,
5-6.
34 Baudrillard, America, 77.
35 Lévy, American Vertigo,
94.
36 Baudrillard, America, 28.
37 Lévy, American Vertigo,
93.
38 Baudrillard, America, 53.
39 Lévy, American Vertigo,
124.
40 Baudrillard, America, 104.
41 Lévy, American Vertigo,
29.
42 Baudrillard, America, 115.
43 Lévy, American Vertigo,
293.
44 Baudrillard, America, 107.
45
Lévy, American Vertigo,
299-300.
46 Baudrillard, America, 109.
47 Lévy, American Vertigo,
245.
48 Baudrillard, America, 111.
49 Lévy, American Vertigo,
302, 305.
50 Baudrillard, America, 113.
51 Lévy, American Vertigo,
62.
52 Baudrillard, America, 70.
53 Lévy, American Vertigo,
128-129.
54 Baudrillard, America, 89.
55 Lévy, American Vertigo,
10.
56 Baudrillard, America, 55.
57 Lévy,
American Vertigo,
297.
58 Baudrillard, America, 77,
98.
59 Lévy, American Vertigo, 8.
60 Jean Baudrillard. Cool
Memories (1980-1985). New York: Verso, 1990:209
(Translated by Chris Turner).
61 Lévy, American Vertigo,
14.
62 Baudrillard, America, 54.
63 Lévy, American Vertigo,
16.
64 Baudrillard. America,
9-10.
65 Lévy, American Vertigo,
15-16.
66 Baudrillard. America,
24.