Baudrillard’s Photography: A Hyperreal Disappearance Into
The Object?
Julian
Haladyn
(Artist and Writer, Peterborough, Ontario, Canada).
Then, on
one of my trips to Japan, I was given a camera, and I began
to try it out a bit, taking photographs from the plane on
the return journey…1
I like
photography as something completely empty, ‘irreal’, as
something that preserves the idea of a silent apparition.2
In “Sainte Beuve” (1987) Baudrillard presents a tightly
cropped image of a red chair framed by an off-white wall in
the background and the corner of a table in the foreground.
The form of the chair is captured with a red blanket draped
over most of its surface, unevenly spread providing the
impression that it had recently held a human body. The
anthropomorphic qualities of this image encourage a personal
reading of the object in the photograph, yet the viewer’s
attempts to personally engage with the image are hindered or
blocked by the intentional absence of context or
contextualizing elements.3
The fact that the chair belongs to Baudrillard is only known
through additional research, reading the texts and
interviews in which he writes or speaks about his
photographs. In fact I only discovered it was Baudrillard’s
chair because he mentions it, in relation to the photograph,
in an interview with Nicholas Zurbrugg, saying that “it’s
broken now, and it is in another room”.4
There is little to no personal information provided by
either the image itself or by the title Baudrillard gives
the work. The visual encouragement or allure of the image –
which is primarily the result of the aesthetic qualities of
the rich blood red of the blanket that dominates the surface
of the image – is simultaneously staged to attract and deny
a personal encounter with the
photograph on the part of the viewer. There is a sense in
which the chair appears, captured through the technical
capacity of the photographic apparatus (the camera), and
simultaneously disappears as a result of the disembodied and
decontextualized state in which the object is visually
represented: the chair appears to be the hollow trace of
Baudrillard’s absent form.

The act
of disappearance on the part of Baudrillard-as-subject – Baudrillard’s
absence as the subject matter of this image – constituted by
and in the anatomic trace evidence of the chair, is directly
related to his utopian desire of becoming an object. The
technological possibilities of such an act of
transubstantiation are available through photography.
Baudrillard uses the photograph – which is capable of being
reproduced infinitely because it is based upon the model and
not an original – to not only fabricate his disappearance
into the image, but also to present this disappearance as a
hyperreal document. As he states in an interview with
Catherine Francblin: “At a given moment, I capture a light,
a colour disconnected from the rest of the world. I myself
am only an absence in them”.5
It is this magical disconnect from reality that photography
enables which is of interest to Baudrillard. Considering
“Sainte Beuve” (1987) as a hyperreal self-portrait of
Baudrillard’s subjective disappearance, I believe that the
medium of photography represents a hyperutopian
vision of the Baudrillardian subject that disappears into
the object of its own image. For Baudrillard, who no longer
believes “in the subversive value of words”, the
photographic image represents the means of achieving his
theoretical ambitions of disappearing as a subject and
reappearing as an object.6
This utopian ambition is both theoretically and technically
present in the hyperreal surface offered by the photographic
model.
Baudrillard’s relationship to the hyperreal may be more
complex than we (he?) have previously surmised!
This represented presence of the absence or disappearance of
a human
subject in “Sainte Beuve” (1987) – specifically Baudrillard
– is a common theme that runs through a number of his
photographic works. Ironically, this absence is even present
within the images that contain people. For example, in
“Sainte Beuve” (1990), the viewer is presented with an image
of two people, a man and a woman, sitting on a
sidewalk; the picture was taken from above and exhibits no
distinguishing facial features or characteristics,
which generalizes their pictorial state of subjecthood into
a realm of objectivity. The two individuals are treated as
visual objects that are photo-realistically copied or
reproduced through the lens of Baudrillard’s camera. This is
one of a very few images in which Baudrillard attempts to
focus (always unsuccessfully) upon a human
subject, a failure he uses to point out that such an
“inability to photograph human beings is clear proof of the
manipulation of the photographic subject by its object”.7
Baudrillard believes that the subject falls victim to the
object in collusion with the camera:
Consider the way the camera is used now. Its possibilities
are no longer those of the subject who ‘reflects’ the world
according to his personal vision; rather, they are the
possibilities of the lens, as exploited by the object. The
camera is thus a machine that vitiates all will, erases all
intentionality and leaves nothing but the pure reflex needed
to take pictures. Looking itself disappears without a trace,
replaced by a lens now in collusion with the object – and
hence with an inversion of vision.8
The
erasure of an intentional subjective rendering of the world,
as made possible through the use of the camera, leaves
nothing of Baudrillard’s subjective presence in the
geographical location of Sainte Beuve in 1990 other than his
reflex to take a picture. As proof of his hypothesis
concerning the sovereignty of the object in collusion with
the photographic lens, Baudrillard sites two personal
events: the first involving the disappearance of images he
had taken of a woman; the second a mysterious
vanishing of a roll of film within his apartment.9
In both cases the (literal) disappearance coincided
with the presence of a human subject in the frame of his
camera.
This conception of the subordination of the
subject by the object, especially through an
anthropomorphized view of the object, is evident in many of
Baudrillard’s previous theoretical
writings. In addressing this overlap, Baudrillard’s claims
that his theoretical writing and his photographic practice
are not related10
must be read as suspect, particularly in light of the
methodological similarities he uses in the treatment of the
subject/object paradigm. I would even go so far as to state
that I believe Baudrillard’s use of photography is a visual
continuation of the terminal point in his theoretical
writing: he goes beyond the critical theory to a hyperreal
visual example. Within both his writing and his photographs
there is evidence of an anthropomorphism, in which he often
presents objects as possessing subjective qualities. In
Fatal Strategies Baudrillard attributes
intentionality to the object by claiming that it “is never
innocent, it exists and takes revenge”.11
The sovereignty of the object – that is the ability of the
object to self-govern or be autonomous from a subject –
appears to be the quality the object uses to consciously
undermine acts of subjectivity. Baudrillard even goes so
far as to speculate:
Perhaps unhappy with being alienated by observation, the
object is fooling us? Perhaps it’s inverting its own
answers, and not only those that are solicited? Possibly it
has no desire at all to be analyzed and observed, and taking
this process for a challenge (which it is) it’s answering
with a challenge. We sense this victorious ruse of the
analyzed object very definitely in the so-called human
sciences (when we prefer not to forget it).12
In this
passage Baudrillard traces the possibility of the object’s
act of decontextualizing itself as a means of resistance,
taking revenge on the subjects who alienated it through acts
of observation. The absence of a context for the object also
acts as a means of acquiring its own sense of subjectivity.
Such fantastical or “hyperreal” narratives – I am referring
here to both this account of the object fooling us
and the mysterious disappearance of Baudrillard’s
photographs of people – in which the object is viewed as
strategically representing itself subjectively or
anthropomorphically to the subjects studying them, serves as
a common theme that can be traced through much of
Baudrillard’s work. It is also this ruse that is
carried over into his photographic practice through the
continued investigation of the object.
In fact,
Baudrillard’s conception of photography as a medium
exaggerates the objective ruse of his theoretical
investigations by attributing all of the force of both the
taking of an image – through the vehicle of the camera – and
the subsequent visual representation – of the image as a
physical photograph – to the object, which he views as
manipulating the subject (himself) into capturing its image
on film. What the viewer witnesses in Baudrillard’s
photographs is the subjectivity of the object through it
objectification of the subject (Baudrillard as
photographer). In his essay “Objects, Images, and
the Possibilities of Aesthetic Illusion” Baudrillard states
that people do not take pictures for their own pleasure, but
instead that “it’s the object that wants to be photographed,
and you’re only a medium in its reproduction, secretly
attracted and motivated by this self-promoting surrounding
world”.13
The idea of the photographer being a medium for the object –
a qualifying attribute that I believe he adopted from the
artist Marcel Duchamp,14
who Baudrillard has written about on many occasions – makes
possible the transubstantiation of the subject of the
photograph to be materialized in the image form of a the
photographic object. In his interview with Zurbrugg,
Baudrillard also claims that the photographic act is a form
of objective meditation, as he terms it, in which
… an object imposes itself – suddenly, one sees it, because
of certain effects of light, of contrasts and things like
that, it isolates itself and it creates a sense of
emptiness. Everything around it seems to disappear, and
nothing exists but this particular thing, which you then
capture technologically, objectively.15
Baudrillard
goes so far then as to equate technology (the camera) with
objectivity, the preferred state of being for the subject (Baudrillard)
because of its facilitation of a strategically framed
disappearance. In this comparison between subject and object
he posits that it is through technological means, such as
the lens of the camera, that an object view of reality is
captured: “It is, paradoxically, the objective lens
of the camera that reveals the unobjectivity of the world”.16
Through this active intentionality or ruse Baudrillard
believes that objects are answering the challenge that the
subjects observing them (such as himself) are posing: this
strategy of the object, as it mirrors a form of
subjectivity, is precisely what Baudrillard is attempting to
capture in his photographs. In an interesting form of
Baudrillardian reversal it is the object that dominates the
now empty subject: “when you take a photo: you stand still
and empty yourself of your
substance for a brief moment to take the object by
surprise”.17
The trans- substance of the photographically embodied image
is in this way granted subjective being through the
technological lens that reveals, through its own hyperreal
presence, the absence of an objective world.
It is through the process of intentionally
restricting the framing of the images he captures that
Baudrillard is able to alienate the objects he photographs,
specifically through the absence of contextualizing details
surrounding the object/images themselves. This methodology
is common to his theoretical writing and his photographic
practice; in both cases he feels “it’s the same process of
isolating something in a kind of empty space, and analyzing
it
within this space, rather than interpreting it”.18
Although Baudrillard has denied this connection on numerous
occasions, statements such as the one above begin to
establish a fundamental underlying methodological similitude
between his objectifying theoretical models and his
objectified photographic images. Specifically, it is his
focus on the subject/object paradigm that acts as the holy
grail of Baudrillardian disappearance into the hyperreality
of the image – which he sees as God’s strategy for
disappearing from the world. The key to achieving this form
of disappearance – for God and Baudrillard – is the
implementation of a mode of infinite image reproducibility,
which Baudrillard discovers in the technological apparatus
of the camera. He uses the objectifying qualities of the
photographic camera to reveal and tightly frame the
unobjectivity of the world that his theoretical writing
postulated, but ultimately could not picture. The
calculated elimination or disappearance of elements
that could be used to visually locate or identify the object
or scene within a specific time and place, allows
Baudrillard to empty the
existence – that is a subjective existence – of the world
out of his images. In his photographs the world of
subjectivity disappears leaving only the objectivity of the
infinitely reproduced photographic object.
An example of this act of disappearance can be
seen in Baudrillard’s photograph “St. Clément” (1987), in
which the body of a mostly submerged car is barely visible
beneath the surface of the water; in this tightly cropped
image the water mirrors the flat surface of the photograph,
beneath which the subject is submerged and
disappears. This process of disembodiment, in which
the image is stripped of subjectivity, allows for the
possibility of what Ba
udrillard believes is “a utopian
ambition – to disappear as a subject, and to reappear as an
object”.19
It is therefore important to view Baudrillard’s photographs
not simply as images of objects that have been made
aesthetic through his act of framing, but as photographs
that serve as hyperreal forms of a disembodied subjectivity
embodied within objective images. Relating
Baudrillard’s photographs to the concepts he discusses in
Symbolic Exchange and Death, I would claim that his
images are representative of a world in which “reality
itself is hyperrealist” and that it “has passed completely
into the game of reality”: that is the game of simulated
representation.20
Baudrillard’s photographs imagine a world disappearing out
of context, a world that reappears as more real than real.
Baudrillard’s photographs can therefore be read
less in terms of the objective reality of the object
represented – be it a chair, a car, or a person – and more
as a means of focusing attention on the absence of a
subjectivity within the hyperreal details captured by the
photographic object itself. Baudrillard compounds this act
of subjective disappearance through the obscurity of his
titles, which simply state the place and year in which the
image was taken – facts that are often non-verifiable and
are only relevant as a framing device. The knowledge of such
information does not aid in contextualizing the image beyond
the formation of a spatial frame, a frame of time and
location that systematically separates the image from the
viewer by denying access to or a presence within the
representation of reality. The consistent use of this form
of titling refocuses the viewer’s attention upon the
absence of a subject, which they are encouraged, through the
formal and pictorial characteristic of the image, to
reproduce using themselves as a model. Through this
reproductive or cloning process, viewers are
conceptually forced to fill in the blanks if they are
to give meaning to the photographs – a process that
Baudrillard consciously makes as difficult as possible,
challenging the viewer to make sense of his images.
Baudrillard uses such overt acts of obfuscation to render
the viewer’s presence absent from the
visual
and conceptual frame of the photographic image.
Reciprocally, Baudrillard’s visual and
parenthetical obfuscation in the framing of his photographs
should not be interpreted, as Sylvére Lotringer has done, to
only mean that the photographic objects “are beside the
point. It is what precedes them that counts in his eyes –
the mental event of taking a picture – and this could never
be documented, let alone exhibited”.21
Such a reading of his practice is made problematic by
Baudrillard’s act of documenting and exhibiting these
mental events, which he not only undertakes willingly,
but also has written about extensively. The
decontextualizing power of the photographic frame, as well
as the gesture of titling, represents the photographic
object not as a vehicle for the transmission of a subjective
mental event but instead the hyperreal visualization
founded upon the surface of the medium itself. The
transubstantiation of the subject into the object – of the
photograph – is accomplished through technological
limitations imposed by the photographic process.
Such an overt lack of contextualizing
factors, both in terms of the limited visual information
contained within the images themselves and the use of base
factual and non-conceptual titles, limits the level of
engagement possible with the photographs. The image becomes
a self-contained and impenetrable vision of a world
submerged in the hyperreal. The reality or unreality of
these photographically contained worlds are in this way made
inaccessible; the only way to “exit from the crisis of
representation, the real must be sealed off in a pure
repetition”.22
And this is precisely what I believe Baudrillard does: he
seals off the subject within the pure repetition or
reproducibility of the objective representational capacities
of the photograph.
The photographic image that he captured in “Toronto” (1994)
presents an objective model onto which viewers can graft
their own conceptual vision of this scene – a man walking in
front of an old g
as station. From a personal perspective,
having grown up near Toronto, I cannot help but fill in
the blanks of this cloned reality with my own
disembodied visual meaning founded upon arbitrary
geographical similitude.
But even
this personal connection remains disembodied from the
self-contained world of the photograph because of
Baudrillard’s exacting title, which is too general to be
useful as a personal marker. This again points to my belief
that these photographs are not beside the point: they
are the only point Baudrillard is communicating.
This
scene in Toronto again depicts the (failed) image of a human
presence. The man is no different than his shadow cast upon
the garage door. This scene is an infinitely reproducible
hyperreal surface in which the number of clones in existence
is limited only to Baudrillard’s photographic will. But this
only aids in the decontextualization that makes these images
impenetrable.
Baudrillard is playing with a Platonic concept
that is literally captured in the form of the shadow. Are
the images in his photographs simply the hyperreal shadows
cast upon Baudrillard’s cave wall? In “Punto Final” (1997)
the object captured through the lens consists of the shadow
of the person (Baudrillard) cast upon the highly textured
surface of a wall as he takes the photograph of this image.
Considered as another of his self-portraits, this image
literalized the impenetrability of the image surface, which
embodies the symbolic wall onto which the photographic act
is perpetuated. The cloning potential demonstrated by the
actualization of light that forms a shadow is the
technological model for the photographic process. Baudrillard’s Platonic self-portrait “Punto Final” (1997)
captures his absence through this model, which presents a
procession of reproducible shadow “Baudrillard’s” with no
possibility of an original.
The
photograph as an object becomes an embodiment of a
reproducible or serial subjectivity, in much the same way
that Walter Benjamin speculates in “The Work of Art in the
Age of Mechanical Reproduction” – specifically regarding the
loss of a unique history or context, what he terms the
work’s aura, which results in an inherent lack of
originality. Baudrillard adopts and employs Benjamin’s
ideas on this subject in his essay “Clone Story”, in which
he states:
There is a procession of reproduction over production, a
procession of the genetic model over all possible bodies.
It is the irruption of technology that controls this
reversal, of a technology that Benjamin was already
describing, in its total consequences, as a total medium,
but one still of the industrial age – a gigantic prosthesis
that controlled the generation of objects and identical
images, in which nothing could be differentiated any
longer from anything else – but still without imagining the
current sophistication of this technology, which renders the
generation of identical beings possible, though there
is no possibility of a return to an original being.23
Viewing
this passage in terms of Baudrillard’s conceptions of
photography, it is important to note that he celebrates the
photograph’s inability to be original, and attempts to graft
this prosthetic quality onto the subjective anatomy
of the world through the vehicle of the object captured by
the camera. Baudrillard uses photographic technology to
render identical subjective beings into objective
forms in a hyperutopian manner that he was not able
to accomplish within the critical form of language. Through
photographic technology Baudrillard is able to create an
objective model for the reproduction of his conceptual body
(of work) or being.
Here is the site of separation between his
previous theoretical writing, in which he is critical of the
impact of technology on the world, and his new found
practice using
the
technology of the photographic apparatus. Baudrillard
tells Zurbrugg that he is developing a new hypothesis on the
contemporary development of technology, one in which he is
asking himself “if technology isn’t the site of an inversion
of the relationship between the subject and the object”; he
believes that it is through this inversion or reversal –
caused by the irruption of technology based upon serial
reproducibility founded upon concepts of design and the
model (respectively Baudrillard’s second and third level
simulacrum) – that a new relationship between the subject
and the object could formulate “the ultimate way of playing
with reality”.24
I believe that Baudrillard’s desire to play with reality
– that is to represent,
present, and create the hyperreal
– has been more successful in his photographs than it
is in his writings because of the inherent ability of
photographic technology to decontextualize relationships,
such as those of subject and object.
Baudrillard has
consciously made an effort to distance his writing from
academic or scholarly models of referencing, a process that
has followed him into photography. In his photographs he is
able to actively limit the referential aspects of the image
more substantially then he can using language – which
requires the context of words and grammatical structure to
function. The photographic image can be virtually
decontextualized, allowing for unlimited
possibilities based upon the removed act of pushing a
button. This approach of limiting access to the
objective world of his photographic images allows
Baudrillard to open up those potentialities of using the
technology of the photograph to play with reality, rendering
the subjective world as a reproducible object that has the
illusionistic or magical capacity to appear and
disappear simultaneously. It is this formulation of a
hyperreality free of context that he was not able to fully
accomplish previously in the medium of language; he believes
it is through the objectivity of technology that he can form
such hyperreal representations.
For example, returning to his photograph “Sainte
Beuve” (1987), Baudrillard’s chair can be viewed as
recording a presentation of an appearance of absence
and disappearance, specifically that of himself as subject.
The absence of Baudrillard as the invisible subject of the
photo is captured through the traces of his presence
recorded onto the object of the chair. This image captures
and presents a photographic or hyperreal portrait of
his utopian ambition of disappearing as a subject and
reappearing as an
object.
This can be seen again in “Punto Final” (1997) where
Baudrillard’s own shadow, the shadow of the object creator
(photographer), is materialized into the object itself.
Through this process Baudrillard appears to be
formulating a relationship between the subject (in absence)
and the object (in presence) that can be viewed as a form of
transformation or transubstantiation between subject and
object. For example, in his essay “Baudrillard, Barthes,
Burroughs, and ‘Absolute’ Photography” Zurbrugg suggests
that in the photograph “Sainte Beuve” (1987):
…the image of the chair in Baudrillard’s apartment in which
an object appears (the chair), a subject disappears
(Baudrillard), and in which a subject (Baudrillard)
reappears as an object (the traces of absent presence
suggested by the wrinkles in the chair’s cover).25
Within
this process it is not that the object comes to replace the
subject, but that the subject is transubstantiated into the
hyperreal object presented. In this case the relationship
between the chair (object) and Baudrillard (subject) has
been reversed, so that the chair is being used to represent
the Baudrillard-as-subject – a representation that he feels
cannot be accomplished through a photographic representation
of himself as evidence of a real subjective being.
Baudrillard is thus attempting to manipulate and
reconstitute reality, presenting his own absence as a
subjective disappearance only perceptible through the
photographic traces of the object (in this case his chair).
Baudrillard uses this hyperreal anatomic subject that
is, unlike a real embodied subject, capable of infinite
multiplication through the progressive printings of object
images in the form of photographs.
In this way “Sainte Beuve” (1987) – which is
ostensibly a simple picture of a chair – can be viewed as
the objective embodiment of the subject of Baudrillard;
which is a subject that exists within the object and is the
product of a hyperreal existence. For Baudrillard, who
speculates that God strategically used his own image to
disappear, it appears that “we live in a world where the
highest function of a sign is to make itself disappear, and
at the same time to mask this disappearance”.26
This is also how I believe Baudrillard pictures himself. As
Zurbrugg proposes in an interview with Baudrillard, as “a
self-portrait in the manner of Magritte”; to which
Baudrillard replied:
Exactly, yes, it traces a particular form. That’s to say,
that at certain moments, objects suggest this sort of
hollowed form. But it’s not so much a projection of the
subject on to them. Rather it’s the absence of the subject
– absence modeled within a certain form. Yes, one certainly
has the impression that there is someone there.27
The
vision of an absence captured in the image of a bodiless
chair can be viewed as a parallel gesture to Magritte’s
presentation of an image of a pipe accompanied by the visual
footnote
that “This is Not a Pipe” (1926). For
Magritte this semiotic intervention into or inversion of the
illusionistic world of the canvas serves to point out what
is being overlooked, that the image is not a pipe, it is an
image. In this way he is self-consciously viewing the object
of the canvas as a space in which the subject and object
disappear in order to appear in the reconstituted form of an
image. Magritte is therefore making a clear distinction
between a conceptual similitude – in which because the image
looks like or represents a pipe the representation is
equated to the real referent – and the real object of the
physical pipe. It is this mistaking of an image for reality
that Baudrillard cites as the method God uses to disappear
from the world, a method that Baudrillard himself employs in
his own transubstantiation.
Baudrillard’s photographs play with this
relationship between the real and representation, except
where Magritte is pointing to a painting of a pipe and
claiming it is an image and not real pipe, Baudrillard is
pointing his camera at a chair as a means of capturing an
absence of the subjective world in the hyperreal presence of
an image of a chair in “Sainte Beuve” (1987): an object that
has enigmatically captured the traces of the subject
(himself). Here again we can see Baudrillard’s ruse as he
attempts to disappear behind the image of his chair, an act
whose traces are infinitely reproducible. It is his attempt
at a God-like disappearance within the image of the
photographic, which he discusses in his essay “The Art of
Disappearance”, stating:
Every photographed object is simply the trace left behind by
the disappearance of everything else. It’s almost the
perfect crime, an almost total final solution, as it were,
for a world which projects only the illusion of this or that
object, which the photograph then transforms – absent from
the rest of the world, withdrawn from the rest of the world
– into an unseizable enigma. From the height of this
enigmatic object – which, as a radical exception, bears no
resemblances, and has no meaning – one has an unobstructed
vision of the world.29
It is
this vision of the world as an unseizable enigma that
Baudrillard captures, through the objective lens of
technology, in his images.30
It is the enigma of the
mystery
itself that attracts Baudrillard to this final
solution or strategy because the photograph represents a
world that is more mysterious then the one viewed without
the aid of its lens. The hyperreality of these
photographically contained worlds is presented to viewers as
an unobstructed vision of the disembodied
Baudrillardian subject as it is embodied in the object of
the photographic image itself.
In this way Baudrillard’s “self-portrait”
“Sainte Beuve” (1987), visually and conceptually functions
as his attempt to capture the absence of himself as a
subject that has disappeared from the world – as he claims
all reality has in the face of the hyperreal, including God.
But unlike his vision of God, Baudrillard did not obey “the
impulse to leave no traces”.31
Baudrillard is therefore only able to present a subject
(his) that has been reconstituted within the illusionistic
anatomy of the object photographed, specifically through the
traces of his body left upon the visual fabric of his red
chair (object). This process of photographic
transubstantiation, aided by the technological apparatus of
the camera, allows Baudrillard to create his own hyperreality within his (own) images, a world in which he is
able to embody himself. It is the traces captured by the
medium of the photograph that enables Baudrillard, as well
as the viewer, to capture his own simultaneous appearance
and disappearance: “dying is nothing, you have to know how
to disappear”.32
Photography has allowed him to transform himself from a
subject into an object: not the object of the chair but that
of the photograph itself, which is the chair (Baudrillard)
disappearing beneath the hyperutopian vision of its
own image. It is through his anthropomorphization of the
photographic object that Baudrillard ironically allows
himself to embody the objects he photographs, to disappear
within them and reconstitute himself through his new
capacity to visually play with his own reality. It is only
within this self-contained world of the photograph that
Baudrillard is able to objectively capture himself as a
hyperreal entity that is not a subject.
This is an
aspect of the hyperreal that Baudrillard might do well to
address in future writings unless of course it is only ever
present in his photographs. Certainly this curious presence
of the hyperreal makes the world more enigmatic and
unintelligible but we are left with a question: Is the
hyperreal the true of object of Baudrillard’s photography?
In our hyperreal times perhaps it is simply that the
hyperreal, in which Baudrillard and each of us are immersed,
has forced its way into his images in spite of him.
Julian (Jason) Haladyn
is
an artist and writer living in Peterborough, Ontario,
Canada. He has published collaborative critical articles
and reviews with Miriam Jordan in Parachute:
www.parachute.ca,
C Magazine:
www.cmagazine.com,
and On Site Review. Their essay: “Simulation,
Simulacra, and Solaris” is forthcoming in Ready
Made: Film Remakes in Postmodern Times (Costa and Nolan,
2005). His poems and short stories have also appeared in
elimae:
www.elimae.com,
‘a·pos·tro·phe:
www.a-pos-tro-phe.com,
Underground Voices:
www.undergroundvoices.com,
and in a collection titled Grubstreet 2001-2002: Standing
Room Only (London: Huron Literary Society, 2002). As a
practicing artist he his exhibited his artwork
internationally, including two upcoming solo exhibitions:
Eye Level Gallery’s Audio-B Room in Halifax, Nova Scotia
(June 22 to July 29, 2006) and Modern Fuel’s State of Flux
Gallery, Kingston, Ontario (October 18 to November 25,
2006).
Endnotes
1
Jean Baudrillard. “The Ecstasy of Photography:
Interview With Nicholas Zurbrugg”. In Nicholas
Zurbrugg (Editor) Art and Artifact. London:
Sage, 1997:32.
2
Jean Baudrillard. “I Don’t Belong To The Club, To
The Seraglio: Interview with Mike Gane and Monique
Arnaud” in Mike Gane (Editor) Baudrillard Live:
Selected Interviews. London: Routledge, 1993:23.
4
Jean Baudrillard. “The Ecstasy of Photography:
Interviewed by Nicholas Zurbrugg”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage, 1997:35.
5Jean
Baudrillard. “La commedia dell’Arte”. Interviewed by
Catherine Francblin in The Conspiracy of Art.
Sylvére Lotringer (Editor). New York: Semiotext(e),
2005:72.
7
Jean Baudrillard.
“The Art of Disappearance”. In Ibid.:29.
Editor’s note: Elsewhere he writes: “…only the
inhuman is photogenic…”. Jean Baudrillard.
Paroxysm. New York: Verso, 1998:100.
8
Jean Baudrillard. The Transparency of Evil.
New York: Verso, 1993:56.
9
Jean Baudrillard. “The Ecstasy of Photography:
Interviewed by Nicholas Zurbrugg”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage, 1997:35.
10
Baudrillard tells Zurbrugg that, although he is
serious about his photographic process, he still
views it as “an alternative to writing – it was a
completely different activity which came from
elsewhere and had no connection with writing”.
Ibid.:32.
11
Jean Baudrillard. Fatal Strategies.
Translated by Philip Beitchman and W.G.J.
Niesluchowski. New York: Semiotext(e), 1990:93.
13
Jean Baudrillard. “Objects, Images, and the
Possibilities of Aesthetic Illusion”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage Publications, 1997:14.
14
As Duchamp states in an interview: “I believe very
strongly in the ‘medium’ aspect of the artist. The
artist makes something, then one day, he is
recognized by the intervention of the public, of the
spectator; so later he goes on to posterity”. Pierre
Cabanne. Dialogues with Marcel Duchamp.
(Translated by Ron Padgett). Cambridge: Da Capo
Press, 1987: 70.
15
Jean Baudrillard. “The Ecstasy of Photography:
Interviewed by Nicholas Zurbrugg”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage Publications, 1997:34.
16
Jean Baudrillard. Paroxysm. New York: Verso,
1998:91.
17
Jean Baudrillard. Cool Memories (1980-1985).
New York: Verso, 1990:224.
18
Jean Baudrillard. “The Ecstasy of Photography:
Interviewed by Nicholas Zurbrugg”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage Publications, 1997:34.
20
Jean Baudrillard. Symbolic Exchange and Death.
London: Sage, 1993:74.
22
Jean Baudrillard. Symbolic Exchange and Death.
London: Sage, 1993:72.
23
Jean Baudrillard.
Simulacra and Simulation. Ann Arbor: The
University of Michigan Press, 1994:100.
24
Jean Baudrillard. “The Ecstasy of Photography:
Interviewed by Nicholas Zurbrugg”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage Publications, 1997:38.
25
Jean Baudrillard. “Baudrillard, Barthes, Burroughs,
and ‘Absolute’ Photography”.
In Art and Artifact. Nicholas Zurbrugg
(Editor). London: Sage Publications, 1997:163.
26
Jean Baudrillard. “Objects, Images, and the
Possibilities of Aesthetic Illusion”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage Publications, 1997:12.
27
Jean Baudrillard. “The Ecstasy of Photography:
Interviewed by Nicholas Zurbrugg”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage Publications, 1997:35.
29
Jean Baudrillard. “The Art of Disappearance”. In
Art and Artifact. Nicholas Zurbrugg (Ed.),
London: Sage Publications, 1997:28.
30
Editor’s note: Given Baudrillard’s desire to
use theory to make the world more enigmatic and
unintelligible, this may be another important point
of overlap between his writing and his photographs.
See Jean Baudrillard. Impossible Exchange.
London: SAGE, 2001:151.
31
Jean Baudrillard. “Objects, Images, and the
Possibilities of Aesthetic Illusion”. In Art and
Artifact. Nicholas Zurbrugg (Editor). London:
Sage Publications, 1997:12.
32
Jean Baudrillard. Cool Memories (1980-1985):
New York: Verso, 1990:14.