Jennifer has worked for an advertising and design company called TAXI and from November 2003 to June 2004 traveled to Prague to join Cesky Mobil – OSKAR. She writes: “I do a great deal of consumer research (both qualitative and quantitative) which helps me develop a thorough understanding of the target customer. I also do extensive competitive market research to develop an understanding of how our competition is communicating with their customers. I also perform detailed brand analysis to determine where the brand attributes and offerings intersect with consumer and category needs. Finally I make recommendations as to how the brand should be positioned in the marketplace -- and I work with creative teams to see the vision through. It is all very much in the realm of soft science, but it is interesting and gratifying work.”

Contact Jennifer by email: Jennifer_Green