Research - Dr. Susan Reid
Dr. Reid is an Associate Professor in the Williams School of Business. She earned her bachelor’s degree in Biology at Queen’s University in 1986, her MBA in International Marketing at McGill in 1991 and her PhD in Marketing at Concordia University in 2005. Her research interests include market vision for radical innovations, new product development, networks and diffusion of technologies, nanotechnology, biotechnology and marketplace acceptance of radical innovations. Dr. Reid currently holds a grant with SSHRC for studying the antecedents and impact of market vision along with co-investigator Dr. Ulrike de Brentani. Dr. Reid is also a member of an FQRSC-funded team, the Groupe de recherche sur l’internationalisation de la biotechnologie, which includes Dr. Jorge Niosi (UQAM, Canada Research Chair in Technology Management), and Dr. Petr Hanel (Université de Sherbrooke). She is also collaborating with Dr. Shyama Ramani (UNU-Merit), Dr. Deborah Roberts (Nottingham University), Dr. Karl Moore (McGill University), and Dr. Mugrank Thakor (Concordia University).
