Recent Publications - Dr. Susan Reid
Dr. Susan Reid
Williams School of Business
Refereed Journal Publications
de Brentani, Ulrike and Susan E. Reid (2012). “The Fuzzy Front-End of Discontinuous Innovation: Insights for Management”, Journal of Product Innovation Management, 29 (1): 70 - 87.
Reid, Susan E. and de Brentani, Ulrike (2012). “Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects”, Journal of Product Innovation Management, accepted and forthcoming.
Reid, Susan E. and Deborah L. Roberts (2011). “Technology Vision: A Scale Development”, R&D Management, 41 (5): 427 - 442.
Reid, Susan E. and Ulrike de Brentani (2010). “Market Visioning Competence and Market Vision: Impacts on Early Performance for Radically-New, High Tech Products”, Journal of Product Innovation Management, 27(4): 500-518, July.
Moore, Karl and Susan E. Reid (2008). “The Birth of Brand: 4000 Years of Branding History”, Business History 50(4): 419-432 (Lead Article).
Reid, Susan E. and Ulrike de Brenani (2008). “What Factors Determine Early Performance in Radical Innovation? Learning from the Top Performers”, Romanian Marketing Review 4 (October-December): 6–29.
Niosi, J. and S.E. Reid (2007). “Biotechnology and Nanotechnology: Science-based Enabling Technologies as Windows of Opportunity for LDCs?” World Development, 35 (3), pp. 426-438.
Tamilia, Robert and Susan E. Reid (2007). “Technological Innovation and the Rise of the Department Store in the Nineteenth Century”, Int’l Journal of Technology Marketing, Vol. 2, No. 2, pp. 1-21.
Reid, Susan E. and Ulrike de Brentani (2004). "The Fuzzy Front-End of New Product Development for Discontinuous Innovation: A Theoretical Model", Journal of Product Innovation Management, 21(3), 170 - 184. (Nominated as one of five finalists in the journal's 'best article of the year' competition, 2004)
Non-Refereed Journal Articles
Reid, Susan E. (2007), "Boundary Spanners", Technology Management Report, Published by the Center for Innovation Management Studies, NC State University, Raleigh, NC (ed. Mike Wolff), forthcoming.
Reid, Susan E. (2006), Research featured in "Developing New Ideas for Growth", Technology Management Report, Published by the Center for Innovation Management Studies, NC State University, Raleigh, NC (ed. Mike Wolff), p. 1 - 2.
Select Refereed Conference Proceedings/Presentations
Reid, S., Niosi, J. and P. Hanel (2011), “The Changing Face of Agricultural Biotechnology: Focus on GM Crops”, Globelics Conference Proceedings, Buenos Aires, Argentina, November, 2011.
Reid, Susan E., Ulrike de Brentani and Maria Kalamas (2011). “ The Antecedents of Market Visioning Competence”, Proceedings of the Product Development and Management Association Research Conference, Phoenix, Arizona, October, 2011.
Reid, Susan E., and Deborah L. Roberts (2011), “The Impact of Technology Vision on Early Success: The Case for Radically New, High-Tech Products”, Proceedings of the European Marketing Academy Conference, Ljubljana, Slovenia, May, 2011.
Reid, Susan E. (2011). Réseaux de Biotech et Nanotech:Comparison des taux de diffusion de technologies émergentes, to be presented in the Roundtable Session: Des biotechnologies à la nanotechnologie – Quelles leçons pour la gestion de l’innovation, de la science à son application, ACFAS Conference, 2011, Sherbrooke, Quebec, forthcoming.
Reid, Susan E. and Shyama V. Ramani (2010), “The international diffusion of biotechnology in and out of India: a public policy perspective”, CEDIMES Proceedings, 20th Conference of CEDIMES, “Development Models of Emerging Countries: Characteristics, Scope and Challenges”, Quebec City, Canada, November, 2010.
Ramani, Shyama V., Chowdhury, Nupur, Coronini, Roger and Susan E. Reid (2010), “On India’s plunge into Nanotechnology: What are good ways to catch-up?”, Globelics Conference Proceedings, Kuala Lumpur, Malaysia, October, 2010.
Reid, Susan E. and Deborah Roberts (2010), “Technology Vision: Scale Development based on Exploratory and Confirmatory Factor Analyses”, Proceedings of the International Product Development and Management Association (IPDM), Murcia, Spain, June.
Reid, Susan E., de Brentani, Ulrike and Elko Kleinschmidt (2010), “A Typology of Front-End Market Vision Capability Scenarios of High-Tech Firms involved in Radical Innovation”, Proceedings of the European Marketing Academy Conference, Copenhagen, Denmark, June, 2010.
Reid, Susan E. And Ulrike de Brentani (2008). “What Factors Determine Early Performance in Radical Innovation? Learning from the Top Performers”, Proceedings of the European Marketing Academy Conference, Brighton, England, May.
Reid, Susan E. and Ulrike de Brentani (2007). "Market Vision for Radically New, High-Tech Products: The Impact of Moderating Effects", Proceedings of the European Marketing Academy Conference, Reykjavik, Iceland, May, 2007 (to be presented by Susan Reid).
Palmer, Rob, Reid, Susan and Frank Pons (2007). "Impact of Base Knowledge on Consumer Comprehension: The Case of the Emerging Ice Cider industry", Proceedings of the Administrative Sciences Association of Canada Conference, Ottawa, Ontario, 2007 (to be presented by Susan Reid and Rob Palmer).
Reid, Susan E. and Ulrike de Brentani (2006). "The Antecedents and Impact of Market Vision for Radically New, High-Tech Products", Proceedings of the European Marketing Academy Conference, Athens, Greece, May, 2006 (presented by Susan Reid).
