The marketing function and the role of the marketing manager, although generally not well understood, are important and demanding. Analytical tools from economics, mathematics, statistics, management science, and from the social and behavioural sciences are applied in marketing.
The marketing curriculum is designed to provide the student with a comprehensive analysis of contemporary marketing techniques and with an analysis of the environmental forces affecting the marketing activities of the firm.
The student, after taking introductory courses in Marketing Management and Consumer Behaviour may take a variety of elective courses. The students may select advanced courses in Sport Marketing, Marketing Strategies for Environmental Sustainability, Marketing Communication, Marketing Policies, Industrial Marketing Strategy and Marketing Channels for example.
To complete a B.B.A. with a Marketing Concentration students are required to complete the following courses: The following program requirements are specific to students entering in the Fall 2011 semester. Students who entered the WSB prior to the Fall 2011 should follow the academic calendar requirements in place in the year they started their studies OR click on the Changes in BBA/BA Major Business program link.
90 and 120 credit B.B.A. Click here for more information about the Business programs
- 42 credits of required Business Core courses which are composed of ECO102, ECO103, BMA140, BMA141, BAC121, BAC221, BFN200, BCS220, BHR221, BMG112, BMG215, BMG311, BMK211, BMS231
- ILT100, a 1 credit information literacy and critical thinking lab course, is required for all business students.
- 24 credits of Marketing Concentration courses as listed below
- 6 credits of free electives within or outside of Business
- 18 credits of free electives outside of business for 90 credit B.B.A. students OR 48 credits of free electives outside of business for 120 credit B.B.A. students (18 credits of which may be business courses).
Marketing Concentration Stream Courses:
Required: 4 courses (12 credits)
BMG230 Business Research Methods
BMK214 Consumer Behaviour
BMK321 Marketing Research
BMK332 Marketing Channels
Plus any 4 courses (12 credits) from the following list:
BMK312 Consumer Behaviour II
BMK323 Marketing Communication
BMK340 Product Strategy and Innovation
BMK350 Marketing Strategies for Environmental Sustainability
BMK354 Topics in Marketing
BMK362 Sport Marketing
BMK371 Industrial Marketing Strategy
BMK372 International Marketing Strategy
BMK381 Marketing Policies
